Home / Banking Strategies / Connecting with customers, Amazon style

Connecting with customers, Amazon style

Aug 11, 2020 / Consumer Banking
BAI Host
Our Guest

Online retail powerhouse Amazon knows a thing or two about deepening a customer relationship and using those stronger ties to generate more revenue. Financial institutions also want deeper connections with their customers. This is at the heart of customer lifetime value.

This episode’s guest is Tom Long, co-founder and principal at The Long Group, a New Hampshire-based strategic consulting firm. Long believes banks and credit unions can borrow from the Amazon playbook to enhance customer loyalty and boost their bottom line.

Subscribe to the BAI Banking Strategies Podcast:

Apple Podcasts
Google Play

Terry Badger is the managing editor at BAI.

Want more BAI Banking Strategies? Sign up for our daily newsletter.