• Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Why smart banks value slow money

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Why smart banks value slow money

    Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

    Read More
  • Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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  • For marketing efforts on the move, it’s time to unpack the use case

    George Warfel
    George Warfel Jun 22, 2017

    Consumers have lots of choices and short attention spans.

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  • The table of marketing contents: Chapters in finding customers, building trust

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Jun 19, 2017

    Content marketing works when tone and venue meet the target audience—and impact can be measured.

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  • Social skills: Making bank social media click with customers

    Lauri Giesen Jun 14, 2017

    Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.

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  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes_resized2
    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

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  • Why small business customers don’t embrace digital banking

    David Chung_resized
    David Chung May 16, 2017

    Information overload may be the cause that makes small businesses shy away. Here’s how to turn shunning into winning.

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