• Traci DeGolier
    Traci DeGolier Nov 8, 2019

    Finding your marketplace: How customer data maximizes marketing performance

    In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.

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  • Finding your marketplace: How customer data maximizes marketing performance

    Traci DeGolier
    Traci DeGolier Nov 8, 2019

    In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.

    Read More
  • Success through selling the sales environment

    Jerry Bradley
    Jerry Bradley Oct 18, 2019

    Banks that spend too much time worrying about sales culture should instead focus on guidance, support and communication.

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  • The social media home page: Become the online expert mortgage customers need ​

    Doug Wilber
    Doug Wilber Oct 7, 2019

    You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.

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  • Digital transformation begins with operational transformation

    Drew Sievers
    Drew Sievers Sep 23, 2019

    Fintechs target niche customer needs like never before. Here’s how banks can respond by breaking down walls between retail and wealth groups.

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  • Customer experience meets your excellence: How to edge out the competition

    Christine Parker
    Christine Parker Sep 19, 2019

    Banks that make the connection between strategy and technology will earn the loyalty and business of satisfied consumers.

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  • Free to check in: Should banks build multi-brands like hotel chains do?

    Charles Wendel
    Charles Wendel Jul 15, 2019

    Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.

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  • Attracting millennials by attacking their challenges

    Jun 27, 2019

    Faced with a crush of serious financial realities, millennials need forward-thinking banks to help them gain a firm footing in life.

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