• Elizabeth Whalen Aug 17, 2016

    Challenge and Opportunity for Community Banks

    Community banks face both challenge and opportunity in 2016 as they face uncertainty over interest rates, a sluggish recovery, increased regulations and rapid changes in customer preferences.

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  • Challenge and Opportunity for Community Banks

    Elizabeth Whalen Aug 17, 2016

    Community banks face both challenge and opportunity in 2016 as they face uncertainty over interest rates, a sluggish recovery, increased regulations and rapid changes in customer preferences.

    Read More
  • Four Ways to Personalize in the Online Space

    Ted Novak_resized
    Ted Novak Aug 5, 2016

    An effective digital strategy includes personalizing your online customer interfaces so that your institution can stand out from the crowd.

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  • Upping the Game in Marketing to Small Businesses

    Chris Burritt Jul 27, 2016

    Going beyond traditional marketing, bankers now post blogs and white papers, offer credit coaching and extended hours and pay for leads to gain an edge in pursuing small business customers.

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  • Building the Bank Brand Digitally

    Holly Hughes_resized2
    Holly Hughes Jul 13, 2016

    Marketing executives say digital channels offer a great opportunity for building a bank brand but also present quantitative challenges in proving the business case.

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  • Leveraging Digital Advertising

    Mark Gibson
    Mark Gibson Jul 5, 2016

    Digital advertising can be very effective for reaching target audiences, but only if marketing budgets are allocated appropriately and results accurately measured.

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  • Marketing’s Role in Revenue Growth

    Steven Delacastro_resized
    Steven Delacastro Jun 13, 2016

    New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.

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  • Improving Returns on Marketing Investment

    Naseer Nasim_resized
    Naseer Nasim Jun 6, 2016

    To improve their marketing outreach, financial institutions need to focus on strategy, or targeting the appropriate customer segments, and upgrading their capacity in data analytics.

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