Customers want face-to-face help with vexing problems and to be left alone to tackle simple tasks. But oddly, some banks can’t tell the difference.
The days of passive gift giving have been replaced by an era of interactivity in which parties, yoga classes and hotlines to the CEO are among the common customer perks.
Giving customers cross-channel consistency is challenging. But updated infrastructure creates the right foundation for today, and the future.
For all the stress on relationships, banks rarely surpass the promises in their ads. Change begins with getting to the heart of consumers’ lives.
Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.
What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.
It’s not all about Facebook and ‘automagical’ ads. Experts pull back the curtain on smart targeting strategies.