• Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

    Read More
  • Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

    Read More
  • For marketing efforts on the move, it’s time to unpack the use case

    George Warfel
    George Warfel Jun 22, 2017

    Consumers have lots of choices and short attention spans.

    Read More
  • The table of marketing contents: Chapters in finding customers, building trust

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Jun 19, 2017

    Content marketing works when tone and venue meet the target audience—and impact can be measured.

    Read More
  • Social skills: Making bank social media click with customers

    Lauri Giesen Jun 14, 2017

    Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.

    Read More
  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes_resized2
    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

    Read More
  • Podcast: Using bank employees as social media brand ambassadors

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Feb 23, 2017

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

    Read More
  • Content marketing beyond the website

    Chris Burritt Feb 14, 2017

    Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.

    Read More