From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.
To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.
Great companies in banking, as in any other industry, capture the essence of customer engagement in their brands.
Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.
Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.
An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.
The challenges of transitioning from mag stripe to chip-and-pin EMV cards can be overcome by breaking the process down into manageable pieces.
Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.