• Marco Buscaglia
    Marco Buscaglia Oct 11, 2017

    ‘Commarketing’: How smart community banks stand out in a crowded field

    From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.

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  • Branding the Customer Experience

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    Kenneth Cline Sep 19, 2012

    Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.

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  • Refining the Customer Insight for Marketers

    Glenn Hudock Sep 5, 2012

    Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.

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  • Key Components in Brand Development

    Ted L. Thames Sep 4, 2012

    An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.

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  • Is Social Media a New Banking Market?

    Alan Mattei Aug 3, 2012

    Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.

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  • Using Experiences to Bond with Customers

    Mike Doherty Jul 30, 2012

    To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.

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  • Aligning Brand with the Customer Experience

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    Kenneth Cline Jun 26, 2012

    Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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