Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.
Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.
Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.
In a competitive environment, financial institutions that wish to win customer loyalty should consider providing the unexpected.
As millions of Americans try to recover from the recent financial crisis, banks can help by partnering with non-profit groups such as the National Foundation for Credit Counseling.
Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.
To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.
Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.