Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.
The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.
By providing global connectivity at unparalleled speed, social networks have unleashed the power of customers to make a difference.
One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.
Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.
Former Facebook executive Randi Zuckerberg says banks can successfully utilize social media if they’re willing to allow creativity and let the chips fall where they may.
Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.