• Doug Wilber
    Doug Wilber Oct 7, 2019

    The social media home page: Become the online expert mortgage customers need ​

    You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.

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  • Building buzz with social media

    John Siracusa Sep 21, 2015

    To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

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  • Three steps for mobile marketing

    Shirra Frost Sep 1, 2015

    Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.

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  • Revitalizing bank culture with data analytics

    Steven D. Simpson Aug 26, 2015

    Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

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  • Business lending as your best marketing strategy

    Josh Glover Aug 25, 2015

    Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.

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  • Implementing improved customer service

    • Deanna B. Lintz
    • Donald H. Wood
    Aug 18, 2015

    Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.

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  • Personalized mobile apps for marketing

    Pierre Barbeau Jul 14, 2015

    Leveraging mobile apps for marketing purposes requires focusing on knowing your customer, creating an individualized experience and utilizing content marketing.

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  • Moving the needle for consumer financial health

    Debbie Bianucci
    Debbie Bianucci Apr 28, 2015

    The banking industry needs to join forces in a collaborative effort to build financial health for consumers.

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