• George Warfel Jun 22, 2017

    For marketing efforts on the move, it’s time to unpack the use case

    Consumers have lots of choices and short attention spans.

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  • Managing the EMV Transition

    Sam Boutros Aug 28, 2012

    The challenges of transitioning from mag stripe to chip-and-pin EMV cards can be overcome by breaking the process down into manageable pieces.

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  • Is Social Media a New Banking Market?

    Alan Mattei Aug 3, 2012

    Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.

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  • Using Experiences to Bond with Customers

    Mike Doherty Jul 30, 2012

    To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.

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  • Aligning Brand with the Customer Experience

    ken Cline_resized
    Kenneth Cline Jun 26, 2012

    Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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  • How to Win at Social Media

    Frank Aloi May 16, 2012

    To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.

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  • Best Practices for Accessing Customer Feedback

    • Evan Juro
    • Tom Zayko
    May 1, 2012

    The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.

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