• Jaime Deterding_resized
    Jamie Deterding Jan 13, 2017

    Green alert: How proactive alerts drive customer engagement

    Consumers are ready for more alerts in the years ahead. Are banks ready to turn that reality into opportunity?

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  • 10 Resolutions for Bank Marketers in 2012

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    James Marous Jan 10, 2012

    One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.

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  • Banking on the Social Network

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    Karen Epper Hoffman Sep 27, 2011

    Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.

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  • Randi Zuckerberg on Social Media in Banking

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    Kenneth Cline Sep 16, 2011

    Former Facebook executive Randi Zuckerberg says banks can successfully utilize social media if they’re willing to allow creativity and let the chips fall where they may.

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  • ‘Why Us?’ Marketers Need to Explain

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    Kenneth Cline Aug 24, 2011

    Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.

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  • Outside-the-Box Thinking Required

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    Kenneth Cline Jul 27, 2011

    First Victoria's Kenneth Olan shares his thoughts on overcoming the steep challenges faced by marketing and product management leaders in today’s tough environment.

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  • From Customer Satisfaction to ‘Happiness’

    Phil English Jun 29, 2011

    SunTrust executive Jeffrey VanDeVelde says improving customer loyalty requires focusing on customer happiness rather than satisfaction.

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  • Earning Rewards from Rewards Programs

    Frank Aloi Jun 8, 2011

    Rewards and loyalty programs won’t deliver for banks without sustained follow-up marketing to customers.

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