• Lou_Carlozo_resized
    Lou Carlozo Feb 23, 2017

    Podcast: Using bank employees as social media brand ambassadors

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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  • How to Win at Social Media

    Frank Aloi May 16, 2012

    To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.

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  • Best Practices for Accessing Customer Feedback

    • Evan Juro
    • Tom Zayko
    May 1, 2012

    The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.

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  • Banks and the Power of One

    Chris Skinner1_resized
    Chris Skinner Feb 7, 2012

    By providing global connectivity at unparalleled speed, social networks have unleashed the power of customers to make a difference.

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  • 10 Resolutions for Bank Marketers in 2012

    Jim Marous_resize
    James Marous Jan 10, 2012

    One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.

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  • Banking on the Social Network

    KAREN EPPER HOFFMAN_resized
    Karen Epper Hoffman Sep 27, 2011

    Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.

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  • Randi Zuckerberg on Social Media in Banking

    ken Cline_resized
    Kenneth Cline Sep 16, 2011

    Former Facebook executive Randi Zuckerberg says banks can successfully utilize social media if they’re willing to allow creativity and let the chips fall where they may.

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