• Eric Hathaway Aug 24, 2018

    File under ‘opportunity’: Attracting customers who lack credit records

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • Going All In with Social Media Marketing

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    Kenneth Cline Sep 26, 2014

    Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.

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  • Creating Your Own Ad Network

    John Siracusa Aug 26, 2014

    Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.

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  • Capturing Account Switchers Across Channels

    Paul Kadin Aug 19, 2014

    While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.

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  • Revitalizing the Branch with Digital Marketing

    Chris Riegel Jul 22, 2014

    Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

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  • Search Engine Optimization in Financial Services

    David Kidd Jul 21, 2014

    Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.

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  • Integrated Service Quality for Growth

    Jan 27, 2014

    Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.

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  • Two Marketing Paths, Same Revenue Destination

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    David Kerstein Oct 25, 2013

    Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.

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