• Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Why smart banks value slow money

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Refining the Customer Insight for Marketers

    Glenn Hudock Sep 5, 2012

    Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.

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  • Key Components in Brand Development

    Ted L. Thames Sep 4, 2012

    An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.

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  • Managing the EMV Transition

    Sam Boutros Aug 28, 2012

    The challenges of transitioning from mag stripe to chip-and-pin EMV cards can be overcome by breaking the process down into manageable pieces.

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  • Is Social Media a New Banking Market?

    Alan Mattei Aug 3, 2012

    Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.

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  • Using Experiences to Bond with Customers

    Mike Doherty Jul 30, 2012

    To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.

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  • Aligning Brand with the Customer Experience

    ken Cline_resized
    Kenneth Cline Jun 26, 2012

    Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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