You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.
While nearly every bank would like to switch its customers to paperless statements, deciding on the correct pace of the transition requires working through three key decisions.
Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.
When doing mergers, banks need to take special care to maintain or improve the customer experience at the combining institutions.
Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.
Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.
Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.
While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.