• Holly Hughes_resized2
    Holly Hughes Feb 22, 2018

    Three brands, one voice: Building a consistent marketing message

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

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  • Key Components in Brand Development

    Ted L. Thames Sep 4, 2012

    An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.

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  • Is Social Media a New Banking Market?

    Alan Mattei Aug 3, 2012

    Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.

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  • Using Experiences to Bond with Customers

    Mike Doherty Jul 30, 2012

    To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.

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  • Aligning Brand with the Customer Experience

    ken Cline_resized
    Kenneth Cline Jun 26, 2012

    Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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  • How to Win at Social Media

    Frank Aloi May 16, 2012

    To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.

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  • Best Practices for Accessing Customer Feedback

    • Evan Juro
    • Tom Zayko
    May 1, 2012

    The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.

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