• Stephenie Williams
    Stephenie Williams Oct 4, 2018

    Three ways community banks can trigger loan marketing success

    In a fast-paced, frictionless lending world, community banks have their work cut out for them. Here’s how they can make the cut.

    Read More
  • Two Marketing Paths, Same Revenue Destination

    Dave Kerstein_resized
    David Kerstein Oct 25, 2013

    Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.

    Read More
  • The Marketing Advantages of Social Media

    Dinesh Venugopal Feb 27, 2013

    Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.

    Read More
  • Winning Customers by Providing Something Unexpected

    Hal Hopson Feb 26, 2013

    In a competitive environment, financial institutions that wish to win customer loyalty should consider providing the unexpected.

    Read More
  • Why Banks Need To Support Financial Education

    Susan C. Keating Nov 13, 2012

    As millions of Americans try to recover from the recent financial crisis, banks can help by partnering with non-profit groups such as the National Foundation for Credit Counseling.

    Read More
  • Learning from Customers in Social Media

    Robert Stowe England
    Robert Stowe England Oct 12, 2012

    Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.

    Read More
  • Experientially Engineering the Customer Relationship

    Michael Ruckman Sep 24, 2012

    To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.

    Read More
  • Branding the Customer Experience

    ken Cline_resized
    Kenneth Cline Sep 19, 2012

    Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.

    Read More