• Feb 13, 2019

    No data but not dated: Why pre-digital bank marketing methods still work

    Data analytics may be where it’s at in 2019. But battle-tested strategies tweaked for the 21st Century can occupy an important place, too.

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  • Capturing Account Switchers Across Channels

    Paul Kadin Aug 19, 2014

    While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.

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  • Revitalizing the Branch with Digital Marketing

    Chris Riegel Jul 22, 2014

    Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

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  • Search Engine Optimization in Financial Services

    David Kidd Jul 21, 2014

    Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.

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  • Integrated Service Quality for Growth

    Jan 27, 2014

    Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.

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  • Two Marketing Paths, Same Revenue Destination

    Dave Kerstein_resized
    David Kerstein Oct 25, 2013

    Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.

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  • The Marketing Advantages of Social Media

    Dinesh Venugopal Feb 27, 2013

    Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.

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  • Winning Customers by Providing Something Unexpected

    Hal Hopson Feb 26, 2013

    In a competitive environment, financial institutions that wish to win customer loyalty should consider providing the unexpected.

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