• Patrick Sanders
    Patrick Sanders Jul 16, 2018

    Give the customers what they want: Less and more

    Customers want face-to-face help with vexing problems and to be left alone to tackle simple tasks. But oddly, some banks can’t tell the difference.

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  • Why Banks Need To Support Financial Education

    Susan C. Keating Nov 13, 2012

    As millions of Americans try to recover from the recent financial crisis, banks can help by partnering with non-profit groups such as the National Foundation for Credit Counseling.

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  • Learning from Customers in Social Media

    Robert Stowe England
    Robert Stowe England Oct 12, 2012

    Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.

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  • Experientially Engineering the Customer Relationship

    Michael Ruckman Sep 24, 2012

    To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.

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  • Branding the Customer Experience

    ken Cline_resized
    Kenneth Cline Sep 19, 2012

    Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.

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  • Refining the Customer Insight for Marketers

    Glenn Hudock Sep 5, 2012

    Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.

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  • Key Components in Brand Development

    Ted L. Thames Sep 4, 2012

    An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.

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  • Is Social Media a New Banking Market?

    Alan Mattei Aug 3, 2012

    Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.

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