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    Lou Carlozo Feb 23, 2017

    Podcast: Using bank employees as social media brand ambassadors

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

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  • ‘Why Us?’ Marketers Need to Explain

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    Kenneth Cline Aug 24, 2011

    Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.

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  • Outside-the-Box Thinking Required

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    Kenneth Cline Jul 27, 2011

    First Victoria's Kenneth Olan shares his thoughts on overcoming the steep challenges faced by marketing and product management leaders in today’s tough environment.

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  • From Customer Satisfaction to ‘Happiness’

    Phil English Jun 29, 2011

    SunTrust executive Jeffrey VanDeVelde says improving customer loyalty requires focusing on customer happiness rather than satisfaction.

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  • Earning Rewards from Rewards Programs

    Frank Aloi Jun 8, 2011

    Rewards and loyalty programs won’t deliver for banks without sustained follow-up marketing to customers.

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  • The Choice of Banking Green

    Phil English Apr 29, 2011

    With the founding of Chicago’s GreenChoice Bank, Jon Levey hopes to inspire a new model for community banks based on environmentally-friendly choices.

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  • The Business Case for Improving Financial Literacy

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    Mark Riddle Apr 26, 2011

    Most banks care about the financial literacy of their customers; BAI’s Mark Riddle explains why this is so important.

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  • Role for Banks in ‘Financial Capability’

    Josh Sledge Apr 22, 2011

    Banks can help consumers improve their financial capability by providing the tools for real-world application.

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