Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.
The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.
By providing global connectivity at unparalleled speed, social networks have unleashed the power of customers to make a difference.
One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.
Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.
Former Facebook executive Randi Zuckerberg says banks can successfully utilize social media if they’re willing to allow creativity and let the chips fall where they may.
Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.
First Victoria's Kenneth Olan shares his thoughts on overcoming the steep challenges faced by marketing and product management leaders in today’s tough environment.