• Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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  • Best Practices for Accessing Customer Feedback

    • Evan Juro
    • Tom Zayko
    May 1, 2012

    The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.

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  • Banks and the Power of One

    Chris Skinner1_resized
    Chris Skinner Feb 7, 2012

    By providing global connectivity at unparalleled speed, social networks have unleashed the power of customers to make a difference.

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  • 10 Resolutions for Bank Marketers in 2012

    Jim Marous_resize
    James Marous Jan 10, 2012

    One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.

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  • Banking on the Social Network

    KAREN EPPER HOFFMAN_resized
    Karen Epper Hoffman Sep 27, 2011

    Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.

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  • Randi Zuckerberg on Social Media in Banking

    ken Cline_resized
    Kenneth Cline Sep 16, 2011

    Former Facebook executive Randi Zuckerberg says banks can successfully utilize social media if they’re willing to allow creativity and let the chips fall where they may.

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  • ‘Why Us?’ Marketers Need to Explain

    ken Cline_resized
    Kenneth Cline Aug 24, 2011

    Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.

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  • Outside-the-Box Thinking Required

    ken Cline_resized
    Kenneth Cline Jul 27, 2011

    First Victoria's Kenneth Olan shares his thoughts on overcoming the steep challenges faced by marketing and product management leaders in today’s tough environment.

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