• Marco Buscaglia
    Marco Buscaglia Oct 11, 2017

    ‘Commarketing’: How smart community banks stand out in a crowded field

    From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.

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  • Using Experiences to Bond with Customers

    Mike Doherty Jul 30, 2012

    To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.

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  • Aligning Brand with the Customer Experience

    ken Cline_resized
    Kenneth Cline Jun 26, 2012

    Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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  • How to Win at Social Media

    Frank Aloi May 16, 2012

    To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.

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  • Best Practices for Accessing Customer Feedback

    • Evan Juro
    • Tom Zayko
    May 1, 2012

    The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.

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  • Banks and the Power of One

    Chris Skinner1_resized
    Chris Skinner Feb 7, 2012

    By providing global connectivity at unparalleled speed, social networks have unleashed the power of customers to make a difference.

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  • 10 Resolutions for Bank Marketers in 2012

    Jim Marous_resize
    James Marous Jan 10, 2012

    One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.

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