• Doug Wilber
    Doug Wilber Oct 7, 2019

    The social media home page: Become the online expert mortgage customers need ​

    You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.

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  • Learning from Customers in Social Media

    Robert Stowe England
    Robert Stowe England Oct 12, 2012

    Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.

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  • Experientially Engineering the Customer Relationship

    Michael Ruckman Sep 24, 2012

    To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.

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  • Refining the Customer Insight for Marketers

    Glenn Hudock Sep 5, 2012

    Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.

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  • Key Components in Brand Development

    Ted L. Thames Sep 4, 2012

    An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.

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  • Is Social Media a New Banking Market?

    Alan Mattei Aug 3, 2012

    Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.

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  • Using Experiences to Bond with Customers

    Mike Doherty Jul 30, 2012

    To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.

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  • Aligning Brand with the Customer Experience

    ken Cline_resized
    Kenneth Cline Jun 26, 2012

    Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.

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