You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.
Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.
To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.
The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.
Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.
First Victoria's Kenneth Olan shares his thoughts on overcoming the steep challenges faced by marketing and product management leaders in today’s tough environment.
SunTrust executive Jeffrey VanDeVelde says improving customer loyalty requires focusing on customer happiness rather than satisfaction.
Rewards and loyalty programs won’t deliver for banks without sustained follow-up marketing to customers.