• Doug Wilber
    Doug Wilber Oct 7, 2019

    The social media home page: Become the online expert mortgage customers need ​

    You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.

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  • Marketing to Women at Citibank

    Phil English May 30, 2012

    Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.

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  • How to Win at Social Media

    Frank Aloi May 16, 2012

    To get the most out of their social media efforts, banks need to interact honestly with customers and provide them with real value.

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  • Best Practices for Accessing Customer Feedback

    • Evan Juro
    • Tom Zayko
    May 1, 2012

    The methods for accessing and responding to customer feedback depend on an institution’s size and the type of feedback required.

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  • ‘Why Us?’ Marketers Need to Explain

    ken Cline_resized
    Kenneth Cline Aug 24, 2011

    Top marketing executives struggle with many issues in a tough economic environment, including differentiating their institutions and brands from competitors.

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  • Outside-the-Box Thinking Required

    ken Cline_resized
    Kenneth Cline Jul 27, 2011

    First Victoria's Kenneth Olan shares his thoughts on overcoming the steep challenges faced by marketing and product management leaders in today’s tough environment.

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  • From Customer Satisfaction to ‘Happiness’

    Phil English Jun 29, 2011

    SunTrust executive Jeffrey VanDeVelde says improving customer loyalty requires focusing on customer happiness rather than satisfaction.

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  • Earning Rewards from Rewards Programs

    Frank Aloi Jun 8, 2011

    Rewards and loyalty programs won’t deliver for banks without sustained follow-up marketing to customers.

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