• Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Why smart banks value slow money

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Content marketing beyond the website

    Chris Burritt Feb 14, 2017

    Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.

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  • Marketing’s Role in Revenue Growth

    Steven Delacastro_resized
    Steven Delacastro Feb 1, 2017

    New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.

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  • How banks understand — or underestimate — female millennials

    Robert Stowe England
    Robert Stowe England Jan 25, 2017

    Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.

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  • Green alert: How proactive alerts drive customer engagement

    Jaime Deterding_resized
    Jamie Deterding Jan 13, 2017

    Consumers are ready for more alerts in the years ahead. Are banks ready to turn that reality into opportunity?

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  • Create experiences, not messages

    Holly Hughes_resized2
    Holly Hughes Dec 16, 2016

    Branded experiences show that banks are dedicated to connecting with customers and community.

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  • The Millennial perennial: How can community banks keep up with customer demands?

    Graham Seel
    Graham Seel Dec 8, 2016

    Millennials are becoming the biggest consumer and small business owner groups. But smart community banks can land their business.

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  • Data to dollars: How customer information drives revenue in a digital age

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Dec 6, 2016

    The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.

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