Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
For financial institutions, a marketing gamble is no match for leveraging data generated by you and your peers.
When they talk about your bank on social media, employees exert enormous influence.
Barre Hardy believes banks can take a cue from the fast-paced software development world.
Many financial services marketers are struggling to incorporate actual personalization into their marketing strategies. Leveraging three steps for realizing true 1:1 marketing at scale has the potential to radically improve business and drive growth.
Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.
Bank chief marketing officers need to be proactive in building teams that can operate effectively in today’s digital world.
To optimize marketing efficiency and performance, financial institutions need to enhance their core data, segment their audience, use consistent messaging across channels and use closed-loop attribution to measure performance.