Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.
Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.
Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.
Consumers are ready for more alerts in the years ahead. Are banks ready to turn that reality into opportunity?
Branded experiences show that banks are dedicated to connecting with customers and community.
Millennials are becoming the biggest consumer and small business owner groups. But smart community banks can land their business.
The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.