• DJ Haskins
    DJ Haskins Jun 10, 2019

    The top 20 terms consumers use on banking websites

    Knowing these terms will yield actionable insights to jumpstart digital self-service strategy and win valuable business.

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  • Four of banking’s best marketing campaigns in 2018

    Jeanne Pinder_resized
    Jeanne Pinder Dec 18, 2018

    The standouts run the gamut from home-grown video content to declaring a new day for savings-account interest rates.

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  • Why compliance is no excuse for being dull on social media

    Doug Wilber
    Doug Wilber Nov 19, 2018

    For banks, the perceived risks of violating compliance should serve as a danger sign—for missing out on rich social media opportunities.

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  • Three ways community banks can trigger loan marketing success

    Stephenie Williams
    Stephenie Williams Oct 4, 2018

    In a fast-paced, frictionless lending world, community banks have their work cut out for them. Here’s how they can make the cut.

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  • File under ‘opportunity’: Attracting customers who lack credit records

    Eric Hathaway Aug 24, 2018

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • Making digital identity a priority to serve NextGen customers

    Ben Jessel
    Benjamin Jessel Aug 16, 2018

    Traditional banks may not be the go-to for some millennials and Gen Z. But as trusted, secure data repositories, they have an edge over fintechs.

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  • Give the customers what they want: Less and more

    Patrick Sanders
    Patrick Sanders Jul 16, 2018

    Customers want face-to-face help with vexing problems and to be left alone to tackle simple tasks. But oddly, some banks can’t tell the difference.

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  • Promotions in motion: New ways for financial institutions to win customers

    Jeanne Pinder_resized
    Jeanne Pinder Jul 12, 2018

    The days of passive gift giving have been replaced by an era of interactivity in which parties, yoga classes and hotlines to the CEO are among the common customer perks.

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