• Mar 12, 2018

    Weighing the scale: Should banks explore or ignore Net Promoter Scores?

    Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.

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  • Podcast: Facebook, mobile and banking opportunity

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Sep 21, 2017

    Deepanjan De of Facebook shares his insights into how banks can make the most of mobile technology and Facebook's ubiquity.

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  • Seven costly digital mistakes of bank marketers

    Mark Riddle Sep 19, 2017

    For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.

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  • Four ways unified communications can boost business

    Dave Murphy
    Dave Murphy Sep 6, 2017

    Teaming mobile, video and more can help banks personalize relationships and restore consumer trust.

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  • The old rules don’t supply: Rethink your marketing to win consumers

    Kevin Tynan
    Kevin Tynan Aug 29, 2017

    Banks that operate under the old assumptions of marketing strategy put themselves further behind the FinTech curve.

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  • Why smart banks value slow money

    Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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  • For marketing efforts on the move, it’s time to unpack the use case

    George Warfel
    George Warfel Jun 22, 2017

    Consumers have lots of choices and short attention spans.

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