• Craig Guillot
    Craig Guillot Apr 5, 2019

    Five ways to make social media a strong arm of your marketing plan

    The social media noise floor is louder than ever. Here’s how smart banks leverage storytelling and learn to gather leads instead of ‘likes.’

    Read More
  • Weighing the scale: Should banks explore or ignore Net Promoter Scores?

    Mar 12, 2018

    Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.

    Read More
  • Three brands, one voice: Building a consistent marketing message

    Holly Hughes_resized2
    Holly Hughes Feb 22, 2018

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

    Read More
  • What works—and what does not—when approaching digital marketing

    Jeanne Pinder_resized
    Jeanne Pinder Feb 16, 2018

    It’s not all about Facebook and ‘automagical’ ads. Experts pull back the curtain on smart targeting strategies.

    Read More
  • When the toaster is toast: Real incentives for smart banks to attract and keep customers

    John D. Orr
    John D. Orr Jan 22, 2018

    Forget those TV giveaways. Customers are getting away because your competitors offer better online experiences and financial perks.

    Read More
  • Non-growing pains: Does your customer loyalty focus hurt expansion?

    Sue Hines
    Sue Hines Jan 17, 2018

    The prospect of retaining loyal customers makes bank leaders ecstatic—until they discover that the value proposition is often static.

    Read More
  • Podcast: Artificial intelligence is the BAI trend of 2018

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Jan 9, 2018

    You have read a lot about AI being our 2018 Trend of the Year for the financial services industry. Now listen to three members of BAI's leadership team explain just what to expect from the technology in the year to come.

    Read More
  • ‘Commarketing’: How smart community banks stand out in a crowded field

    Marco Buscaglia
    Marco Buscaglia Oct 11, 2017

    From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.

    Read More