• Marco Buscaglia
    Marco Buscaglia Oct 11, 2017

    ‘Commarketing’: How smart community banks stand out in a crowded field

    From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.

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  • How banks understand — or underestimate — female millennials

    Robert Stowe England
    Robert Stowe England Jan 25, 2017

    Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.

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  • Green alert: How proactive alerts drive customer engagement

    Jaime Deterding_resized
    Jamie Deterding Jan 13, 2017

    Consumers are ready for more alerts in the years ahead. Are banks ready to turn that reality into opportunity?

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  • Create experiences, not messages

    Holly Hughes_resized2
    Holly Hughes Dec 16, 2016

    Branded experiences show that banks are dedicated to connecting with customers and community.

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  • The Millennial perennial: How can community banks keep up with customer demands?

    Graham Seel
    Graham Seel Dec 8, 2016

    Millennials are becoming the biggest consumer and small business owner groups. But smart community banks can land their business.

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  • Data to dollars: How customer information drives revenue in a digital age

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Dec 6, 2016

    The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.

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  • The direct approach: Using strategy and data analysis to guide direct marketing

    Tim Keith_resized
    Tim Keith Nov 18, 2016

    For financial institutions, a marketing gamble is no match for leveraging data generated by you and your peers.

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  • Tap your best brand advocates

    Holly Hughes_resized2
    Holly Hughes Sep 30, 2016

    When they talk about your bank on social media, employees exert enormous influence.

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