• Mar 12, 2018

    Weighing the scale: Should banks explore or ignore Net Promoter Scores?

    Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.

    Read More
  • The table of marketing contents: Chapters in finding customers, building trust

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Jun 19, 2017

    Content marketing works when tone and venue meet the target audience—and impact can be measured.

    Read More
  • Social skills: Making bank social media click with customers

    Lauri Giesen
    Lauri Giesen Jun 14, 2017

    Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.

    Read More
  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes_resized2
    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

    Read More
  • Podcast: Using bank employees as social media brand ambassadors

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Feb 23, 2017

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

    Read More
  • Content marketing beyond the website

    Chris Burritt Feb 14, 2017

    Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.

    Read More
  • Marketing’s Role in Revenue Growth

    Steven Delacastro_resized
    Steven Delacastro Feb 1, 2017

    New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.

    Read More
  • How banks understand — or underestimate — female millennials

    Robert Stowe England
    Robert Stowe England Jan 25, 2017

    Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.

    Read More