Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.
Content marketing works when tone and venue meet the target audience—and impact can be measured.
Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.
By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.
On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.
Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.
Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.