For all the stress on relationships, banks rarely surpass the promises in their ads. Change begins with getting to the heart of consumers’ lives.
Consumers have lots of choices and short attention spans.
Content marketing works when tone and venue meet the target audience—and impact can be measured.
Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.
By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.
On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.
Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.