• Eric Hathaway Aug 24, 2018

    File under ‘opportunity’: Attracting customers who lack credit records

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • Social skills: Making bank social media click with customers

    Lauri Giesen
    Lauri Giesen Jun 14, 2017

    Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.

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  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes_resized2
    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

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  • Podcast: Using bank employees as social media brand ambassadors

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Feb 23, 2017

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

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  • Content marketing beyond the website

    Chris Burritt Feb 14, 2017

    Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.

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  • Marketing’s Role in Revenue Growth

    Steven Delacastro_resized
    Steven Delacastro Feb 1, 2017

    New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.

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  • How banks understand — or underestimate — female millennials

    Robert Stowe England
    Robert Stowe England Jan 25, 2017

    Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.

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  • Green alert: How proactive alerts drive customer engagement

    Jaime Deterding_resized
    Jamie Deterding Jan 13, 2017

    Consumers are ready for more alerts in the years ahead. Are banks ready to turn that reality into opportunity?

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