On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.
To improve their marketing outreach, financial institutions need to focus on strategy, or targeting the appropriate customer segments, and upgrading their capacity in data analytics.
First Interstate Bank in Montana used a strategic planning process to improve customer relationships and profitability.
Banks with a strong sense of purpose and a willingness to partner with start-ups can move the needle on innovation in financial services.
Despite the stereotypes of Millennials going all-digital for their banking needs, jumping to conclusions about generational change can lead bankers astray, according to BAI Research.
To be successful, Bank-at-Work programs must deliver effectively on three elements: partnership, value proposition and sales execution.
The recent Volkswagen emissions scandal can show banks how not to deal with a public relations crisis.
It is possible for banks to become customer-centric if they combine the right mindset and culture with appropriate technologies on a connected platform.