• Doug Wilber
    Doug Wilber Oct 7, 2019

    The social media home page: Become the online expert mortgage customers need ​

    You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.

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  • Non-growing pains: Does your customer loyalty focus hurt expansion?

    Sue Hines
    Sue Hines Jan 17, 2018

    The prospect of retaining loyal customers makes bank leaders ecstatic—until they discover that the value proposition is often static.

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  • Podcast: Artificial intelligence is the BAI trend of 2018

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Jan 9, 2018

    You have read a lot about AI being our 2018 Trend of the Year for the financial services industry. Now listen to three members of BAI's leadership team explain just what to expect from the technology in the year to come.

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  • ‘Commarketing’: How smart community banks stand out in a crowded field

    Marco Buscaglia
    Marco Buscaglia Oct 11, 2017

    From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.

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  • Podcast: Facebook, mobile and banking opportunity

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Sep 21, 2017

    Deepanjan De of Facebook shares his insights into how banks can make the most of mobile technology and Facebook's ubiquity.

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  • Seven costly digital mistakes of bank marketers

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    Mark Riddle Sep 19, 2017

    For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.

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  • Four ways unified communications can boost business

    Dave Murphy
    Dave Murphy Sep 6, 2017

    Teaming mobile, video and more can help banks personalize relationships and restore consumer trust.

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  • The old rules don’t supply: Rethink your marketing to win consumers

    Kevin Tynan
    Kevin Tynan Aug 29, 2017

    Banks that operate under the old assumptions of marketing strategy put themselves further behind the FinTech curve.

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