• George Warfel Jun 22, 2017

    For marketing efforts on the move, it’s time to unpack the use case

    Consumers have lots of choices and short attention spans.

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  • Upping the game in marketing to small businesses

    Chris Burritt Jul 27, 2016

    Going beyond traditional marketing, bankers now post blogs and white papers, offer credit coaching and extended hours and pay for leads to gain an edge in pursuing small business customers.

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  • Building the bank brand digitally

    Holly Hughes_resized2
    Holly Hughes Jul 13, 2016

    Marketing executives say digital channels offer a great opportunity for building a bank brand but also present quantitative challenges in proving the business case.

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  • Leveraging digital advertising

    Mark Gibson
    Mark Gibson Jul 5, 2016

    Digital advertising can be very effective for reaching target audiences, but only if marketing budgets are allocated appropriately and results accurately measured.

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  • Marketing’s role in revenue growth

    Steven Delacastro_resized
    Steven Delacastro Jun 13, 2016

    New digital capabilities give bank marketing a prominent place at the table for designing and implementing strategies for revenue growth.

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  • Improving returns on marketing investment

    Naseer Nasim_resized
    Naseer Nasim Jun 6, 2016

    To improve their marketing outreach, financial institutions need to focus on strategy, or targeting the appropriate customer segments, and upgrading their capacity in data analytics.

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  • From customer friendly to customer intimate

    Patricia Smith_resized
    Patricia Smith Jun 6, 2016

    First Interstate Bank in Montana used a strategic planning process to improve customer relationships and profitability.

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  • Strategizing for purpose driven change

    Heidi Boyle
    Heidi Boyle May 23, 2016

    Banks with a strong sense of purpose and a willingness to partner with start-ups can move the needle on innovation in financial services.

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