Data analytics may be where it’s at in 2019. But battle-tested strategies tweaked for the 21st Century can occupy an important place, too.
Banks that operate under the old assumptions of marketing strategy put themselves further behind the FinTech curve.
Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.
Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.
Consumers have lots of choices and short attention spans.
Content marketing works when tone and venue meet the target audience—and impact can be measured.
Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.
By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.