• Lou_Carlozo_resized
    Lou Carlozo Feb 23, 2017

    Podcast: Using bank employees as social media brand ambassadors

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

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  • Five must-do initiatives for banks in 2016

    Manish Grover_resized
    Manish Grover Jan 12, 2016

    To meet the challenges from non-bank disruptors, banks need to take steps to retain their positions at the front end of customer experiences.

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  • Three steps for managing customer wait times

    Jim Delapa Nov 3, 2015

    A three step process for managing wait times in the branch can help reduce customer dissatisfaction.

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  • Building buzz with social media

    John Siracusa Sep 21, 2015

    To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

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  • Measuring the return on digital marketing

    Bill Hippensteel_resized
    Bill Hippensteel Sep 19, 2015

    Measuring the ROI of digital marketing efforts is very complex, say bank marketing executives, and must be approached within a larger context of the institution’s overall marketing outreach.

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  • Three steps for mobile marketing

    Shirra Frost Sep 1, 2015

    Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.

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  • Revitalizing bank culture with data analytics

    Steven D. Simpson Aug 26, 2015

    Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

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  • Business lending as your best marketing strategy

    Josh Glover Aug 25, 2015

    Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.

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