• Patrick Sanders
    Patrick Sanders Jul 16, 2018

    Give the customers what they want: Less and more

    Customers want face-to-face help with vexing problems and to be left alone to tackle simple tasks. But oddly, some banks can’t tell the difference.

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  • Data to dollars: How customer information drives revenue in a digital age

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Dec 6, 2016

    The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.

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  • The direct approach: Using strategy and data analysis to guide direct marketing

    Tim Keith_resized
    Tim Keith Nov 18, 2016

    For financial institutions, a marketing gamble is no match for leveraging data generated by you and your peers.

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  • Tap your best brand advocates

    Holly Hughes_resized2
    Holly Hughes Sep 30, 2016

    When they talk about your bank on social media, employees exert enormous influence.

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  • In an anxious bank marketing landscape, the race from fragile to agile

    Ed Lawler headshot
    Edmund Lawler Sep 15, 2016

    Barre Hardy believes banks can take a cue from the fast-paced software development world.

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  • Delivering true 1:1 marketing at scale with data

    Julie Kustoff Sep 13, 2016

    Many financial services marketers are struggling to incorporate actual personalization into their marketing strategies. Leveraging three steps for realizing true 1:1 marketing at scale has the potential to radically improve business and drive growth.

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  • How committing to content connects with customers

    Holly Hughes_resized2
    Holly Hughes Aug 29, 2016

    Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.

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  • Fighting the talent battle in bank marketing

    Mark Gibson
    Mark Gibson Aug 29, 2016

    Bank chief marketing officers need to be proactive in building teams that can operate effectively in today’s digital world.

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