What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.
Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.
Bank chief marketing officers need to be proactive in building teams that can operate effectively in today’s digital world.
To optimize marketing efficiency and performance, financial institutions need to enhance their core data, segment their audience, use consistent messaging across channels and use closed-loop attribution to measure performance.
Community banks face both challenge and opportunity in 2016 as they face uncertainty over interest rates, a sluggish recovery, increased regulations and rapid changes in customer preferences.
An effective digital strategy includes personalizing your online customer interfaces so that your institution can stand out from the crowd.
Going beyond traditional marketing, bankers now post blogs and white papers, offer credit coaching and extended hours and pay for leads to gain an edge in pursuing small business customers.
Marketing executives say digital channels offer a great opportunity for building a bank brand but also present quantitative challenges in proving the business case.