• Holly Hughes_resized2
    Holly Hughes Feb 22, 2018

    Three brands, one voice: Building a consistent marketing message

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

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  • How committing to content connects with customers

    Holly Hughes_resized2
    Holly Hughes Aug 29, 2016

    Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.

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  • Fighting the talent battle in bank marketing

    Mark Gibson
    Mark Gibson Aug 29, 2016

    Bank chief marketing officers need to be proactive in building teams that can operate effectively in today’s digital world.

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  • Making “right audience, right message, right time” a reality

    Brad Jones
    Brad Jones Aug 24, 2016

    To optimize marketing efficiency and performance, financial institutions need to enhance their core data, segment their audience, use consistent messaging across channels and use closed-loop attribution to measure performance.

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  • Challenge and opportunity for community banks

    Elizabeth Whalen Aug 17, 2016

    Community banks face both challenge and opportunity in 2016 as they face uncertainty over interest rates, a sluggish recovery, increased regulations and rapid changes in customer preferences.

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  • Four ways to personalize in the online space

    Ted Novak_resized
    Ted Novak Aug 5, 2016

    An effective digital strategy includes personalizing your online customer interfaces so that your institution can stand out from the crowd.

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  • Upping the game in marketing to small businesses

    Chris Burritt Jul 27, 2016

    Going beyond traditional marketing, bankers now post blogs and white papers, offer credit coaching and extended hours and pay for leads to gain an edge in pursuing small business customers.

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  • Building the bank brand digitally

    Holly Hughes_resized2
    Holly Hughes Jul 13, 2016

    Marketing executives say digital channels offer a great opportunity for building a bank brand but also present quantitative challenges in proving the business case.

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