Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
A three step process for managing wait times in the branch can help reduce customer dissatisfaction.
To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.
Measuring the ROI of digital marketing efforts is very complex, say bank marketing executives, and must be approached within a larger context of the institution’s overall marketing outreach.
Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.
Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.
Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.
Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.