For all the stress on relationships, banks rarely surpass the promises in their ads. Change begins with getting to the heart of consumers’ lives.
Barre Hardy believes banks can take a cue from the fast-paced software development world.
Many financial services marketers are struggling to incorporate actual personalization into their marketing strategies. Leveraging three steps for realizing true 1:1 marketing at scale has the potential to radically improve business and drive growth.
Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.
Bank chief marketing officers need to be proactive in building teams that can operate effectively in today’s digital world.
To optimize marketing efficiency and performance, financial institutions need to enhance their core data, segment their audience, use consistent messaging across channels and use closed-loop attribution to measure performance.
Community banks face both challenge and opportunity in 2016 as they face uncertainty over interest rates, a sluggish recovery, increased regulations and rapid changes in customer preferences.
An effective digital strategy includes personalizing your online customer interfaces so that your institution can stand out from the crowd.