• Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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  • Building buzz with social media

    John Siracusa Sep 21, 2015

    To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

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  • Measuring the return on digital marketing

    Bill Hippensteel_resized
    Bill Hippensteel Sep 19, 2015

    Measuring the ROI of digital marketing efforts is very complex, say bank marketing executives, and must be approached within a larger context of the institution’s overall marketing outreach.

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  • Three steps for mobile marketing

    Shirra Frost Sep 1, 2015

    Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.

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  • Revitalizing bank culture with data analytics

    Steven D. Simpson Aug 26, 2015

    Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

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  • Business lending as your best marketing strategy

    Josh Glover Aug 25, 2015

    Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.

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  • Implementing improved customer service

    • Deanna B. Lintz
    • Donald H. Wood
    Aug 18, 2015

    Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.

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  • Personalized mobile apps for marketing

    Pierre Barbeau Jul 14, 2015

    Leveraging mobile apps for marketing purposes requires focusing on knowing your customer, creating an individualized experience and utilizing content marketing.

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