Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
Leveraging mobile apps for marketing purposes requires focusing on knowing your customer, creating an individualized experience and utilizing content marketing.
The banking industry needs to join forces in a collaborative effort to build financial health for consumers.
While nearly every bank would like to switch its customers to paperless statements, deciding on the correct pace of the transition requires working through three key decisions.
Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.
When doing mergers, banks need to take special care to maintain or improve the customer experience at the combining institutions.
Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.
Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.