• Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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  • Moving the needle for consumer financial health

    Debbie Bianucci
    Debbie Bianucci Apr 28, 2015

    The banking industry needs to join forces in a collaborative effort to build financial health for consumers.

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  • Walk, or run, to paperless statements

    • Luke Fiorio
    • Thomas Welander
    • Vincent Weir
    Apr 21, 2015

    While nearly every bank would like to switch its customers to paperless statements, deciding on the correct pace of the transition requires working through three key decisions.

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  • Making a difference with loyalty programs

    Bethan Cowper Mar 30, 2015

    Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.

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  • Preserving the customer experience during mergers

    • Neil Hartman
    • Kyle Hutchins
    Mar 16, 2015

    When doing mergers, banks need to take special care to maintain or improve the customer experience at the combining institutions.

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  • User research for improving the customer experience

    Victor Yocco Mar 4, 2015

    Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.

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  • Going All In with Social Media Marketing

    ken Cline_resized
    Kenneth Cline Sep 26, 2014

    Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.

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  • Creating Your Own Ad Network

    John Siracusa Aug 26, 2014

    Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.

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