• Holly Hughes_resized2
    Holly Hughes Feb 22, 2018

    Three brands, one voice: Building a consistent marketing message

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

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  • Becoming the bank your customers love

    Anthony Morris Feb 1, 2016

    It is possible for banks to become customer-centric if they combine the right mindset and culture with appropriate technologies on a connected platform.

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  • Five must-do initiatives for banks in 2016

    Manish Grover
    Manish Grover Jan 12, 2016

    To meet the challenges from non-bank disruptors, banks need to take steps to retain their positions at the front end of customer experiences.

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  • Three steps for managing customer wait times

    Jim Delapa Nov 3, 2015

    A three step process for managing wait times in the branch can help reduce customer dissatisfaction.

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  • Building buzz with social media

    John Siracusa Sep 21, 2015

    To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

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  • Three steps for mobile marketing

    Shirra Frost Sep 1, 2015

    Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.

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  • Revitalizing bank culture with data analytics

    Steven D. Simpson Aug 26, 2015

    Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

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  • Business lending as your best marketing strategy

    Josh Glover Aug 25, 2015

    Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.

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