• Lou_Carlozo_resized
    Lou Carlozo Feb 23, 2017

    Podcast: Using bank employees as social media brand ambassadors

    On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area.

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  • Going All In with Social Media Marketing

    ken Cline_resized
    Kenneth Cline Sep 26, 2014

    Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.

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  • Creating Your Own Ad Network

    John Siracusa Aug 26, 2014

    Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.

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  • Capturing Account Switchers Across Channels

    Paul Kadin Aug 19, 2014

    While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.

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  • Revitalizing the Branch with Digital Marketing

    Chris Riegel Jul 22, 2014

    Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

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  • Search Engine Optimization in Financial Services

    David Kidd Jul 21, 2014

    Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.

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  • Integrated Service Quality for Growth

    Jan 27, 2014

    Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.

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  • Rich Data, Hiding in Plain Sight

    Bill Stuart Dec 9, 2013

    Even as banks are attracted to the marketing possibilities of Big Data, they should not overlook the value of their own customer data, which is more readily accessible.

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