Customers want face-to-face help with vexing problems and to be left alone to tackle simple tasks. But oddly, some banks can’t tell the difference.
To improve their marketing outreach, financial institutions need to focus on strategy, or targeting the appropriate customer segments, and upgrading their capacity in data analytics.
First Interstate Bank in Montana used a strategic planning process to improve customer relationships and profitability.
Despite the stereotypes of Millennials going all-digital for their banking needs, jumping to conclusions about generational change can lead bankers astray, according to BAI Research.
To be successful, Bank-at-Work programs must deliver effectively on three elements: partnership, value proposition and sales execution.
The recent Volkswagen emissions scandal can show banks how not to deal with a public relations crisis.
It is possible for banks to become customer-centric if they combine the right mindset and culture with appropriate technologies on a connected platform.
To meet the challenges from non-bank disruptors, banks need to take steps to retain their positions at the front end of customer experiences.