• 250x250_Mark
    Mark Riddle Sep 19, 2017

    Seven costly digital mistakes of bank marketers

    For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.

    Read More
  • Revitalizing bank culture with data analytics

    Steven D. Simpson Aug 26, 2015

    Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

    Read More
  • Business lending as your best marketing strategy

    Josh Glover Aug 25, 2015

    Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.

    Read More
  • Implementing improved customer service

    • Deanna B. Lintz
    • Donald H. Wood
    Aug 18, 2015

    Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.

    Read More
  • Personalized mobile apps for marketing

    Pierre Barbeau Jul 14, 2015

    Leveraging mobile apps for marketing purposes requires focusing on knowing your customer, creating an individualized experience and utilizing content marketing.

    Read More
  • Moving the needle for consumer financial health

    Debbie Bianucci
    Debbie Bianucci Apr 28, 2015

    The banking industry needs to join forces in a collaborative effort to build financial health for consumers.

    Read More
  • Walk, or run, to paperless statements

    • Luke Fiorio
    • Thomas Welander
    • Vincent Weir
    Apr 21, 2015

    While nearly every bank would like to switch its customers to paperless statements, deciding on the correct pace of the transition requires working through three key decisions.

    Read More
  • Making a difference with loyalty programs

    Bethan Cowper Mar 30, 2015

    Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.

    Read More