Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.
While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.
Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.
Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.
Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.
Even as banks are attracted to the marketing possibilities of Big Data, they should not overlook the value of their own customer data, which is more readily accessible.
Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.