What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.
It is possible for banks to become customer-centric if they combine the right mindset and culture with appropriate technologies on a connected platform.
To meet the challenges from non-bank disruptors, banks need to take steps to retain their positions at the front end of customer experiences.
A three step process for managing wait times in the branch can help reduce customer dissatisfaction.
To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.
Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.
Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.
Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.