Consumers have lots of choices and short attention spans.
Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.
Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.
Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.
Even as banks are attracted to the marketing possibilities of Big Data, they should not overlook the value of their own customer data, which is more readily accessible.
Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.
Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.
In a competitive environment, financial institutions that wish to win customer loyalty should consider providing the unexpected.