• Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Why smart banks value slow money

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Creating Your Own Ad Network

    John Siracusa Aug 26, 2014

    Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.

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  • Capturing Account Switchers Across Channels

    Paul Kadin Aug 19, 2014

    While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.

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  • Revitalizing the Branch with Digital Marketing

    Chris Riegel Jul 22, 2014

    Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

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  • Search Engine Optimization in Financial Services

    David Kidd Jul 21, 2014

    Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.

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  • Integrated Service Quality for Growth

    Jan 27, 2014

    Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.

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  • Rich Data, Hiding in Plain Sight

    Bill Stuart Dec 9, 2013

    Even as banks are attracted to the marketing possibilities of Big Data, they should not overlook the value of their own customer data, which is more readily accessible.

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  • Two Marketing Paths, Same Revenue Destination

    Dave Kerstein_resized
    David Kerstein Oct 25, 2013

    Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.

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