Consumers are ready for more alerts in the years ahead. Are banks ready to turn that reality into opportunity?
Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.
To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.
Great companies in banking, as in any other industry, capture the essence of customer engagement in their brands.
Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.
Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.
An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.
The challenges of transitioning from mag stripe to chip-and-pin EMV cards can be overcome by breaking the process down into manageable pieces.