For all the stress on relationships, banks rarely surpass the promises in their ads. Change begins with getting to the heart of consumers’ lives.
When doing mergers, banks need to take special care to maintain or improve the customer experience at the combining institutions.
Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.
Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.
Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.
While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.
Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.
Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.