Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
Bank marketers possess enormous amounts of data but need disciplined analysis to extract actionable customer insights.
An effective branding program requires a disciplined process of deciding on the appropriate components of your brand value and following through.
The challenges of transitioning from mag stripe to chip-and-pin EMV cards can be overcome by breaking the process down into manageable pieces.
Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.
To encourage mutually rewarding relationships with their customers, bankers need to create experiences that show the institution values them as people.
Paul Kadin of Citibank describes how marketing executives can work with other departments of the bank to align brand promise with the customer experience.
Citigroup’s Linda Descano says the bank’s Women & Co. Website is designed to foster consumer engagement rather than an immediate return on investment.