• Marco Buscaglia
    Marco Buscaglia Oct 11, 2017

    ‘Commarketing’: How smart community banks stand out in a crowded field

    From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.

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  • Integrated Service Quality for Growth

    Jan 27, 2014

    Customer service programs that fuel measurable profitability improvement are those that are integrated into a bank’s overall operating rhythms.

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  • Rich Data, Hiding in Plain Sight

    Bill Stuart Dec 9, 2013

    Even as banks are attracted to the marketing possibilities of Big Data, they should not overlook the value of their own customer data, which is more readily accessible.

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  • Two Marketing Paths, Same Revenue Destination

    Dave Kerstein_resized
    David Kerstein Oct 25, 2013

    Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.

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  • The Marketing Advantages of Social Media

    Dinesh Venugopal Feb 27, 2013

    Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.

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  • Winning Customers by Providing Something Unexpected

    Hal Hopson Feb 26, 2013

    In a competitive environment, financial institutions that wish to win customer loyalty should consider providing the unexpected.

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  • Why Banks Need To Support Financial Education

    Susan C. Keating Nov 13, 2012

    As millions of Americans try to recover from the recent financial crisis, banks can help by partnering with non-profit groups such as the National Foundation for Credit Counseling.

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  • Learning from Customers in Social Media

    Robert Stowe England
    Robert Stowe England Oct 12, 2012

    Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.

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