• Feb 13, 2019

    No data but not dated: Why pre-digital bank marketing methods still work

    Data analytics may be where it’s at in 2019. But battle-tested strategies tweaked for the 21st Century can occupy an important place, too.

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  • Three steps for managing customer wait times

    Jim Delapa Nov 3, 2015

    A three step process for managing wait times in the branch can help reduce customer dissatisfaction.

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  • Building buzz with social media

    John Siracusa Sep 21, 2015

    To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

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  • Three steps for mobile marketing

    Shirra Frost Sep 1, 2015

    Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.

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  • Revitalizing bank culture with data analytics

    Steven D. Simpson Aug 26, 2015

    Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

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  • Business lending as your best marketing strategy

    Josh Glover Aug 25, 2015

    Banks that wish to be competitive in small business lending need to invest in systems that gather more customer data and enable faster decision making.

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  • Implementing improved customer service

    • Deanna B. Lintz
    • Donald H. Wood
    Aug 18, 2015

    Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.

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  • Personalized mobile apps for marketing

    Pierre Barbeau Jul 14, 2015

    Leveraging mobile apps for marketing purposes requires focusing on knowing your customer, creating an individualized experience and utilizing content marketing.

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