• Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Why smart banks value slow money

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • The Marketing Advantages of Social Media

    Dinesh Venugopal Feb 27, 2013

    Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.

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  • Winning Customers by Providing Something Unexpected

    Hal Hopson Feb 26, 2013

    In a competitive environment, financial institutions that wish to win customer loyalty should consider providing the unexpected.

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  • Why Banks Need To Support Financial Education

    Susan C. Keating Nov 13, 2012

    As millions of Americans try to recover from the recent financial crisis, banks can help by partnering with non-profit groups such as the National Foundation for Credit Counseling.

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  • Learning from Customers in Social Media

    Robert Stowe England
    Robert Stowe England Oct 12, 2012

    Social media is evolving as a channel where bank marketers can learn more about their customers than from traditional methods of gauging customer sentiment.

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  • Experientially Engineering the Customer Relationship

    Michael Ruckman Sep 24, 2012

    To improve customer relationships, bankers need to move ‘experiential relationships’ to the next level by addressing emotional as well as financial needs.

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  • Mission Possible: Creating a Category-Of-One Bank

    Ken Olan Sep 21, 2012

    Great companies in banking, as in any other industry, capture the essence of customer engagement in their brands.

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  • Branding the Customer Experience

    ken Cline_resized
    Kenneth Cline Sep 19, 2012

    Branding expert Jonathan Salem Baskin says bank marketing needs to focus more on improving customer interactions than building brand image.

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