For its bad press in 2016, cross-selling doesn’t need to be negative. Research shows that done right, banks and consumers both win.
Christopher DeAngelis says Millennials, though raised in a digital milieu, must step up to keep their bank information secure.
Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.
Bank chief marketing officers need to be proactive in building teams that can operate effectively in today’s digital world.
To optimize marketing efficiency and performance, financial institutions need to enhance their core data, segment their audience, use consistent messaging across channels and use closed-loop attribution to measure performance.
Community banks face both challenge and opportunity in 2016 as they face uncertainty over interest rates, a sluggish recovery, increased regulations and rapid changes in customer preferences.
An effective digital strategy includes personalizing your online customer interfaces so that your institution can stand out from the crowd.
The emerging practice of social selling calls for new sales processes, controls and governance models.