• Eric Hathaway Aug 24, 2018

    File under ‘opportunity’: Attracting customers who lack credit records

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • Funny money: In new ads, Citi spokesgirl puts secretive adults on the spot

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Dec 22, 2016

    She’s 12. She looks innocent. But when she asks grownups to share their financial details, she gains the upper hand in a game of truth-or-dare.

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  • Create experiences, not messages

    Holly Hughes_resized2
    Holly Hughes Dec 16, 2016

    Branded experiences show that banks are dedicated to connecting with customers and community.

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  • Drowning in data, starving for insight: Starting the customer analytics journey

    Matt Lindsay_resized
    Matt Lindsay Dec 15, 2016

    Analytics is one thing; analyzing how to apply it another. For all the data complexity, it begins with keeping things simple.

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  • Dealing in digital, connecting with customers: Are banks’ priorities aligned with consumer preference?

    Anne Patton_resized
    Anne Patton Dec 13, 2016

    The secret to finding the right balance can’t be found in the biggest pile of big data. But it starts by doing the math on how to multiply the human factor.

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  • The Millennial perennial: How can community banks keep up with customer demands?

    Graham Seel
    Graham Seel Dec 8, 2016

    Millennials are becoming the biggest consumer and small business owner groups. But smart community banks can land their business.

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  • The future of financial services: Digital, personalized, customer-centric

    Larry Augustin_resized
    Larry Augustin Dec 7, 2016

    Yes, technology can advance customer service. But it needs to support a commitment to serve customers through every step of their banking journey.

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  • Data to dollars: How customer information drives revenue in a digital age

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Dec 6, 2016

    The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.

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