Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.
Retail banking has the early jump on utilizing AI. But sales leaders in other sectors can learn from successes and bolster their efficiency.
Financial institutions with an eye on the future are marketing to LGBT clientele with targeted ads,
niche websites and new products.
By keeping a close eye on sales practices, financial institutions not only gain financially; they keep unwelcome consequences to a minimum.
From baffling technology to boring training, risks to your sales operation can come from seemingly innocuous places.
From summer concerts to stadium-sized branding, leading community banks excel at old school and newfangled tactics.
Greg Blausey of Salesforce explains how a digital-savvy sales approach makes all the difference in a time of big data, artificial intelligence and customized customer treatment.
Deepanjan De of Facebook shares his insights into how banks can make the most of mobile technology and Facebook's ubiquity.