For banks, the perceived risks of violating compliance should serve as a danger sign—for missing out on rich social media opportunities.
Yes, technology can advance customer service. But it needs to support a commitment to serve customers through every step of their banking journey.
The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.
For financial institutions, a marketing gamble is no match for leveraging data generated by you and your peers.
Growing the customer base and keeping consumers happy remain timeless challenges, even in a digital age. Here’s how to tackle those tasks.
Millennials and mobile are transforming retail banking. Yet they’re also quick to change platforms if their needs for speed and ease of use.
Customer data is king in banking today as financial institutions learn how to utilize it for sales, customer service and product design.
The banking industry has a golden opportunity to enhance the practice in a way that creates a win for all.