Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.
For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.
Teaming mobile, video and more can help banks personalize relationships and restore consumer trust.
Banks that operate under the old assumptions of marketing strategy put themselves further behind the FinTech curve.
Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.
Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.
Consumers have lots of choices and short attention spans.
Content marketing works when tone and venue meet the target audience—and impact can be measured.