• BAI Managing Editor Lou Carlozo
    Lou Carlozo Dec 5, 2017

    Podcast: Home equity loans: From frustration to acceleration

    Tim Smith of FirstClose shares how organizations can rise to the challenges and answer the demands of today's customers.

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  • Podcast: Sales excellence in the digital age

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Sep 27, 2017

    Greg Blausey of Salesforce explains how a digital-savvy sales approach makes all the difference in a time of big data, artificial intelligence and customized customer treatment.

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  • Podcast: Facebook, mobile and banking opportunity

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Sep 21, 2017

    Deepanjan De of Facebook shares his insights into how banks can make the most of mobile technology and Facebook's ubiquity.

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  • Seven costly digital mistakes of bank marketers

    250x250_Mark
    Mark Riddle Sep 19, 2017

    For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.

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  • Four ways unified communications can boost business

    Dave Murphy
    Dave Murphy Sep 6, 2017

    Teaming mobile, video and more can help banks personalize relationships and restore consumer trust.

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  • The old rules don’t supply: Rethink your marketing to win consumers

    Kevin Tynan
    Kevin Tynan Aug 29, 2017

    Banks that operate under the old assumptions of marketing strategy put themselves further behind the FinTech curve.

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  • Why smart banks value slow money

    Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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