• Charles Wendel
    Charles Wendel Jul 15, 2019

    Free to check in: Should banks build multi-brands like hotel chains do?

    Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.

    Read More
  • Three ways to deliver first-class customer engagement

    Carrie Stapp May 7, 2019

    As the needs and wants of customers evolve, financial services organizations must evolve with them. Here’s how.

    Read More
  • The reg that begs the question: How well do you really know your customer?

    Cisco Liquido2
    Cisco Liquido May 2, 2019

    Siloed data remains a major obstacle. Getting it into one focused file marks a win for bank employees and customers alike.

    Read More
  • Why marketing must work hand-in-glove with IT

    Holly Hughes_resized2
    Holly Hughes May 1, 2019

    As the martech stack grows, so must the collaboration between marketing and IT leaders.

    Read More
  • Five steps, sure bets on the road to customer experience success

    Jeanne Pinder_resized
    Jeanne Pinder Apr 26, 2019

    Delighting customers begins with mastering the data and leveraging your best tech to makes their lives easier.

    Read More
  • Goodbye entanglement, hello engagement: Seeking a new way to measure success

    Geoff Thomas Apr 17, 2019

    Every financial institution wants deeply involved customers. But to get there, banks need to dig deeper to deliver great experiences.

    Read More
  • The most valuable keys to customer engagement

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Apr 16, 2019

    Carrie Stapp, SVP of product management at Harland Clarke, sees the key to customer engagement as enabling the easy use of the products consumers value most.

    Read More
  • Bank marketing moves from funnel to the flywheel

    Sue Woodward
    Sue Woodard Apr 11, 2019

    Marketing and sales once relied on a transaction model. But when banks use data to strengthen relationships, growth explodes.

    Read More