Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.
As the needs and wants of customers evolve, financial services organizations must evolve with them. Here’s how.
Siloed data remains a major obstacle. Getting it into one focused file marks a win for bank employees and customers alike.
As the martech stack grows, so must the collaboration between marketing and IT leaders.
Delighting customers begins with mastering the data and leveraging your best tech to makes their lives easier.
Every financial institution wants deeply involved customers. But to get there, banks need to dig deeper to deliver great experiences.
Carrie Stapp, SVP of product management at Harland Clarke, sees the key to customer engagement as enabling the easy use of the products consumers value most.
Marketing and sales once relied on a transaction model. But when banks use data to strengthen relationships, growth explodes.