In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.
As the martech stack grows, so must the collaboration between marketing and IT leaders.
Delighting customers begins with mastering the data and leveraging your best tech to makes their lives easier.
Every financial institution wants deeply involved customers. But to get there, banks need to dig deeper to deliver great experiences.
Carrie Stapp, SVP of product management at Harland Clarke, sees the key to customer engagement as enabling the easy use of the products consumers value most.
Marketing and sales once relied on a transaction model. But when banks use data to strengthen relationships, growth explodes.
Of all the forces banks work against, the greatest is time. Here’s how to build the bottom line by growing relationships with existing consumers.
The social media noise floor is louder than ever. Here’s how smart banks leverage storytelling and learn to gather leads instead of ‘likes.’