• Traci DeGolier
    Traci DeGolier Nov 8, 2019

    Finding your marketplace: How customer data maximizes marketing performance

    In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.

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  • Why marketing must work hand-in-glove with IT

    Holly Hughes_resized2
    Holly Hughes May 1, 2019

    As the martech stack grows, so must the collaboration between marketing and IT leaders.

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  • Five steps, sure bets on the road to customer experience success

    Jeanne Pinder_resized
    Jeanne Pinder Apr 26, 2019

    Delighting customers begins with mastering the data and leveraging your best tech to makes their lives easier.

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  • Goodbye entanglement, hello engagement: Seeking a new way to measure success

    Geoff Thomas Apr 17, 2019

    Every financial institution wants deeply involved customers. But to get there, banks need to dig deeper to deliver great experiences.

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  • The most valuable keys to customer engagement

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Apr 16, 2019

    Carrie Stapp, SVP of product management at Harland Clarke, sees the key to customer engagement as enabling the easy use of the products consumers value most.

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  • Bank marketing moves from funnel to the flywheel

    Sue Woodward
    Sue Woodard Apr 11, 2019

    Marketing and sales once relied on a transaction model. But when banks use data to strengthen relationships, growth explodes.

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  • Pay attention to retention: How banks can turn around client churn

    Tom Long
    Tom Long Apr 10, 2019

    Of all the forces banks work against, the greatest is time. Here’s how to build the bottom line by growing relationships with existing consumers.

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  • Five ways to make social media a strong arm of your marketing plan

    Craig Guillot
    Craig Guillot Apr 5, 2019

    The social media noise floor is louder than ever. Here’s how smart banks leverage storytelling and learn to gather leads instead of ‘likes.’

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