• Charles Wendel
    Charles Wendel Jul 15, 2019

    Free to check in: Should banks build multi-brands like hotel chains do?

    Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.

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  • Pulling an Uber: Can banks deliver a similar customer experience?

    Monica Hovespian
    Monica Hovsepian Feb 20, 2019

    Bankers say that upgrades to technology and customer experience are top priorities. But there’s much work to do in order to reach the level of the rideshare leader.

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  • No data but not dated: Why pre-digital bank marketing methods still work

    Feb 13, 2019

    Data analytics may be where it’s at in 2019. But battle-tested strategies tweaked for the 21st Century can occupy an important place, too.

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  • Counteract these five myths about boomers, banking and technology

    Stephen Nikitas Feb 6, 2019

    Baby Boomers are the wealthiest generation in history. Here are a wealth of ideas to get past the stereotypes and engage them.

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  • A guide to effective fintech in 2019

    Lee
    Lee Allum Jan 23, 2019

    Technologies that help employees provide better customer experience and turn work into play will take center stage.

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  • The top 10 mobile banking trends for 2019

    Jeanne Pinder_resized
    Jeanne Pinder Jan 14, 2019

    In areas from voice banking to customer data, mobile will see yet another round of historic changes and advances.

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  • How will you deepen customer relationships and build trust in 2019?

    Holly Hughes_resized2
    Holly Hughes Jan 8, 2019

    The new year means tough choices for bankers as they aim to strike the right balance between human and digital channels.

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  • Four of banking’s best marketing campaigns in 2018

    Jeanne Pinder_resized
    Jeanne Pinder Dec 18, 2018

    The standouts run the gamut from home-grown video content to declaring a new day for savings-account interest rates.

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