• Traci DeGolier
    Traci DeGolier Nov 8, 2019

    Finding your marketplace: How customer data maximizes marketing performance

    In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.

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  • Re-energized rewards, the omnichannel way

    Tylee Suarez
    Tylee Suarez Apr 3, 2019

    Here’s how smart omnichannel marketing can maximize your return on investment throughout the customer journey.

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  • Focused data, focused on customers

    Lauri Giesen
    Lauri Giesen Mar 27, 2019

    In 2019, banks face a critical challenge: turning their data storehouses into their greatest asset in reaching, keeping and serving customers.

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  • Customer journey mapping: The long and winning road

    Holly Hughes_resized2
    Holly Hughes Mar 22, 2019

    Banks that study their customers’ interactions can anticipate needs and remove pain points, paving the way to loyalty and lasting satisfaction.

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  • Four customer engagement lessons to spark loan volume

    Stephenie Williams
    Stephenie Williams Mar 18, 2019

    Here’s what leading retailers can teach us about creating consumer engagement to robust loan traffic.

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  • Lend them your ears: How better-listening banks win and keep customers

    Dawn Wotapka
    Dawn Wotapka Feb 26, 2019

    Making sure customers know you’ve heard them—and acted on it—is the key to 21st Century survival and success.

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  • Pulling an Uber: Can banks deliver a similar customer experience?

    Monica Hovespian
    Monica Hovsepian Feb 20, 2019

    Bankers say that upgrades to technology and customer experience are top priorities. But there’s much work to do in order to reach the level of the rideshare leader.

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  • No data but not dated: Why pre-digital bank marketing methods still work

    Feb 13, 2019

    Data analytics may be where it’s at in 2019. But battle-tested strategies tweaked for the 21st Century can occupy an important place, too.

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