• Doug Wilber
    Doug Wilber Mar 13, 2020

    Need to up the social game at your FI? Follow the campaign trail

    Candidates engage their natural constituencies as advocates to build connections and spread support.

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  • Bank marketing moves from funnel to the flywheel

    Sue Woodward
    Sue Woodard Apr 11, 2019

    Marketing and sales once relied on a transaction model. But when banks use data to strengthen relationships, growth explodes.

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  • Pay attention to retention: How banks can turn around client churn

    Tom Long
    Tom Long Apr 10, 2019

    Of all the forces banks work against, the greatest is time. Here’s how to build the bottom line by growing relationships with existing consumers.

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  • Five ways to make social media a strong arm of your marketing plan

    Craig Guillot
    Craig Guillot Apr 5, 2019

    The social media noise floor is louder than ever. Here’s how smart banks leverage storytelling and learn to gather leads instead of ‘likes.’

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  • Re-energized rewards, the omnichannel way

    Tylee Suarez
    Tylee Suarez Apr 3, 2019

    Here’s how smart omnichannel marketing can maximize your return on investment throughout the customer journey.

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  • Focused data, focused on customers

    Lauri Giesen
    Lauri Giesen Mar 27, 2019

    In 2019, banks face a critical challenge: turning their data storehouses into their greatest asset in reaching, keeping and serving customers.

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  • Customer journey mapping: The long and winning road

    Holly Hughes_resized2
    Holly Hughes Mar 22, 2019

    Banks that study their customers’ interactions can anticipate needs and remove pain points, paving the way to loyalty and lasting satisfaction.

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  • Four customer engagement lessons to spark loan volume

    Stephenie Williams
    Stephenie Williams Mar 18, 2019

    Here’s what leading retailers can teach us about creating consumer engagement to robust loan traffic.

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