• Feb 13, 2019

    No data but not dated: Why pre-digital bank marketing methods still work

    Data analytics may be where it’s at in 2019. But battle-tested strategies tweaked for the 21st Century can occupy an important place, too.

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  • What works—and what does not—when approaching digital marketing

    Jeanne Pinder_resized
    Jeanne Pinder Feb 16, 2018

    It’s not all about Facebook and ‘automagical’ ads. Experts pull back the curtain on smart targeting strategies.

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  • From high yields to security shields, ten marketing focal points for 2018

    Geoff Williams
    Geoff Williams Feb 9, 2018

    Standing out is tough in this age of information overload. Enter smart bank marketing based on these powerful themes.

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  • How cost shifting helps banks make the most of branches

    Tom Long
    Tom Long Feb 7, 2018

    Cost shifting banks don’t just absorb change—they remain profitable and relevant through technological upheaval and branch attrition.

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  • Eliminating customer apathy and driving engagement

    Sue Hines
    Sue Hines Feb 5, 2018

    Change is often hard, whether due to consumer resistance or lack of bank assistance. Here’s why assuring and engaging prospective customers is essential.

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  • Podcast: Building the bottom line beyond Generations X, Y and Z

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Jan 30, 2018

    Deidra Colvin, Chief Marketing Officer at Baker Hill, makes her case for a more inclusive consumer group she calls the “Now Generation.”

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  • When the toaster is toast: Real incentives for smart banks to attract and keep customers

    John D. Orr
    John D. Orr Jan 22, 2018

    Forget those TV giveaways. Customers are getting away because your competitors offer better online experiences and financial perks.

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  • Setting sale: How to build a winning cross-silo referral program

    Mark Renfro
    Mark Renfro Jan 19, 2018

    The path to cross-silo success lies in asking five crucial questions—and working tirelessly to provide your team with smart answers.

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