• Traci DeGolier
    Traci DeGolier Nov 8, 2019

    Finding your marketplace: How customer data maximizes marketing performance

    In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.

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  • Counteract these five myths about boomers, banking and technology

    Stephen Nikitas Feb 6, 2019

    Baby Boomers are the wealthiest generation in history. Here are a wealth of ideas to get past the stereotypes and engage them.

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  • A guide to effective fintech in 2019

    Lee
    Lee Allum Jan 23, 2019

    Technologies that help employees provide better customer experience and turn work into play will take center stage.

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  • The top 10 mobile banking trends for 2019

    Jeanne Pinder_resized
    Jeanne Pinder Jan 14, 2019

    In areas from voice banking to customer data, mobile will see yet another round of historic changes and advances.

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  • How will you deepen customer relationships and build trust in 2019?

    Holly Hughes_resized2
    Holly Hughes Jan 8, 2019

    The new year means tough choices for bankers as they aim to strike the right balance between human and digital channels.

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  • Four of banking’s best marketing campaigns in 2018

    Jeanne Pinder_resized
    Jeanne Pinder Dec 18, 2018

    The standouts run the gamut from home-grown video content to declaring a new day for savings-account interest rates.

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  • Why compliance is no excuse for being dull on social media

    Doug Wilber
    Doug Wilber Nov 19, 2018

    For banks, the perceived risks of violating compliance should serve as a danger sign—for missing out on rich social media opportunities.

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  • Three ways community banks can trigger loan marketing success

    Stephenie Williams
    Stephenie Williams Oct 4, 2018

    In a fast-paced, frictionless lending world, community banks have their work cut out for them. Here’s how they can make the cut.

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