• Doug Wilber
    Doug Wilber Mar 13, 2020

    Need to up the social game at your FI? Follow the campaign trail

    Candidates engage their natural constituencies as advocates to build connections and spread support.

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  • Four of banking’s best marketing campaigns in 2018

    Jeanne Pinder_resized
    Jeanne Pinder Dec 18, 2018

    The standouts run the gamut from home-grown video content to declaring a new day for savings-account interest rates.

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  • Why compliance is no excuse for being dull on social media

    Doug Wilber
    Doug Wilber Nov 19, 2018

    For banks, the perceived risks of violating compliance should serve as a danger sign—for missing out on rich social media opportunities.

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  • Three ways community banks can trigger loan marketing success

    Stephenie Williams
    Stephenie Williams Oct 4, 2018

    In a fast-paced, frictionless lending world, community banks have their work cut out for them. Here’s how they can make the cut.

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  • File under ‘opportunity’: Attracting customers who lack credit records

    Eric Hathaway Aug 24, 2018

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • Are you maximizing your primary account holders? Why cross-sell matters

    Rebecca Hellmann
    Rebecca Hellmann Aug 23, 2018

    Real progress begins when cross-sell not only embraces what’s good for business but what’s better for consumers, too.

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  • How one bank won the revenue game through the ‘sales hunter’

    Anne Brennan
    Anne Brennan Aug 17, 2018

    CIBC’s pilot program got team members in the field where they accessed clients easily and helpfully—and won their business.

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  • Making digital identity a priority to serve NextGen customers

    Ben Jessel
    Benjamin Jessel Aug 16, 2018

    Traditional banks may not be the go-to for some millennials and Gen Z. But as trusted, secure data repositories, they have an edge over fintechs.

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