Banks need not develop marketing strategies in a vacuum. And great ideas may be as close as the nearest bellhop.
Customers want face-to-face help with vexing problems and to be left alone to tackle simple tasks. But oddly, some banks can’t tell the difference.
Outstanding mobile banking tools are key to attracting and keeping customers. Just don’t leave your customers in the dark.
The days of passive gift giving have been replaced by an era of interactivity in which parties, yoga classes and hotlines to the CEO are among the common customer perks.
Giving customers cross-channel consistency is challenging. But updated infrastructure creates the right foundation for today, and the future.
The journey to digitization follows many roads. Using web forms puts consumers and banks in the fast lane.
The skills to make Bank-at-Work succeed aren’t hard to implement—but require focus, dedication and commitment.
Reasons for customer ire range from thoughtless cross-selling to piling on fees. But smart banks listen and work to make things right.