• Eric Hathaway Aug 24, 2018

    File under ‘opportunity’: Attracting customers who lack credit records

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • The old rules don’t supply: Rethink your marketing to win consumers

    Kevin Tynan
    Kevin Tynan Aug 29, 2017

    Banks that operate under the old assumptions of marketing strategy put themselves further behind the FinTech curve.

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  • Why smart banks value slow money

    Ed Lawler headshot
    Edmund Lawler Aug 17, 2017

    Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.

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  • Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

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  • For marketing efforts on the move, it’s time to unpack the use case

    George Warfel
    George Warfel Jun 22, 2017

    Consumers have lots of choices and short attention spans.

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  • The table of marketing contents: Chapters in finding customers, building trust

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Jun 19, 2017

    Content marketing works when tone and venue meet the target audience—and impact can be measured.

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  • Social skills: Making bank social media click with customers

    Lauri Giesen
    Lauri Giesen Jun 14, 2017

    Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.

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  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes_resized2
    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

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