For its bad press in 2016, cross-selling doesn’t need to be negative. Research shows that done right, banks and consumers both win.
Analytics is one thing; analyzing how to apply it another. For all the data complexity, it begins with keeping things simple.
The secret to finding the right balance can’t be found in the biggest pile of big data. But it starts by doing the math on how to multiply the human factor.
Millennials are becoming the biggest consumer and small business owner groups. But smart community banks can land their business.
Yes, technology can advance customer service. But it needs to support a commitment to serve customers through every step of their banking journey.
The potential for financial institutions to target ads and prospect new customers is greater than ever, says Cognizant’s Dave Macey.
For financial institutions, a marketing gamble is no match for leveraging data generated by you and your peers.
Growing the customer base and keeping consumers happy remain timeless challenges, even in a digital age. Here’s how to tackle those tasks.