• Traci DeGolier
    Traci DeGolier Nov 8, 2019

    Finding your marketplace: How customer data maximizes marketing performance

    In an uncertain economic climate, marketers must adopt a data-driven mindset to create real value that connects to their efforts.

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  • How wise wealth managers can attract skeptical millennials

    Craig Guillot
    Craig Guillot Mar 29, 2018

    They’ll inherit more wealth than any generation in history. But post-recession, they distrust financial advisors. Here’s how to change that.

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  • Five ways banks can enhance and master the human touch

    Paul Blockey
    Paul Blockey Mar 28, 2018

    For all the stress on relationships, banks rarely surpass the promises in their ads. Change begins with getting to the heart of consumers’ lives.

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  • Cross-selling, without crossing the line: The powerful value proposition for smart, compliant banks

    Brian Stone
    Brian Stone Mar 23, 2018

    For its bad press in 2016, cross-selling doesn’t need to be negative. Research shows that done right, banks and consumers both win.

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  • Podcast: How spirit and innovation make one bank so beloved

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Mar 20, 2018

    Before winning Most Innovative Finserv of the Year at the 2018 BAI Global Innovation Awards, USAA chief innovation officer Zachary Gipson sat down with BAI to shed some light around the organization's innovation philosophy and how it built a culture that promotes success.

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  • Weighing the scale: Should banks explore or ignore Net Promoter Scores?

    Mar 12, 2018

    Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.

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  • Three brands, one voice: Building a consistent marketing message

    Holly Hughes_resized2
    Holly Hughes Feb 22, 2018

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

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  • What works—and what does not—when approaching digital marketing

    Jeanne Pinder_resized
    Jeanne Pinder Feb 16, 2018

    It’s not all about Facebook and ‘automagical’ ads. Experts pull back the curtain on smart targeting strategies.

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