• Doug Wilber
    Doug Wilber Mar 13, 2020

    Need to up the social game at your FI? Follow the campaign trail

    Candidates engage their natural constituencies as advocates to build connections and spread support.

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  • Weighing the scale: Should banks explore or ignore Net Promoter Scores?

    Mar 12, 2018

    Some beloved banks score high on this metric that measures consumer promoters versus detractors. It turns out the score itself has plenty of both.

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  • Three brands, one voice: Building a consistent marketing message

    Holly Hughes_resized2
    Holly Hughes Feb 22, 2018

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

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  • What works—and what does not—when approaching digital marketing

    Jeanne Pinder_resized
    Jeanne Pinder Feb 16, 2018

    It’s not all about Facebook and ‘automagical’ ads. Experts pull back the curtain on smart targeting strategies.

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  • From high yields to security shields, ten marketing focal points for 2018

    Geoff Williams
    Geoff Williams Feb 9, 2018

    Standing out is tough in this age of information overload. Enter smart bank marketing based on these powerful themes.

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  • How cost shifting helps banks make the most of branches

    Tom Long
    Tom Long Feb 7, 2018

    Cost shifting banks don’t just absorb change—they remain profitable and relevant through technological upheaval and branch attrition.

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  • Eliminating customer apathy and driving engagement

    Sue Hines
    Sue Hines Feb 5, 2018

    Change is often hard, whether due to consumer resistance or lack of bank assistance. Here’s why assuring and engaging prospective customers is essential.

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  • Podcast: Building the bottom line beyond Generations X, Y and Z

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Jan 30, 2018

    Deidra Colvin, Chief Marketing Officer at Baker Hill, makes her case for a more inclusive consumer group she calls the “Now Generation.”

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