Greg Blausey of Salesforce explains how a digital-savvy sales approach makes all the difference in a time of big data, artificial intelligence and customized customer treatment.
The banking industry has a golden opportunity to enhance the practice in a way that creates a win for all.
The emerging practice of social selling calls for new sales processes, controls and governance models.
Rather than just focusing on cost-cutting in their branches, bankers need to improve the performance of their branch workforce through predictive analytics.
Retail banks must start preparing now for local branch sales in a digitally-eroded environment – and universal bankers are not the answer.
Despite the stereotypes of Millennials going all-digital for their banking needs, jumping to conclusions about generational change can lead bankers astray, according to BAI Research.
Crossing selling effectively is difficult, as every banker knows, but following six key techniques can help you improve the odds.
Cross-selling can be effective if bankers put the right metrics in place, change behavior of sales staff, align incentives, re-focus on customer needs and eliminate policies that get in the way.