Retail banking has the early jump on utilizing AI. But sales leaders in other sectors can learn from successes and bolster their efficiency.
Despite the stereotypes of Millennials going all-digital for their banking needs, jumping to conclusions about generational change can lead bankers astray, according to BAI Research.
Crossing selling effectively is difficult, as every banker knows, but following six key techniques can help you improve the odds.
Cross-selling can be effective if bankers put the right metrics in place, change behavior of sales staff, align incentives, re-focus on customer needs and eliminate policies that get in the way.
Embedded analytics within a structured sales process can help banks offer personalized products, services and resources to customers.
As branch transaction activity shifts to alternative channels, the decision framework for branch consolidation needs to shift more solidly to sales.
A bank’s strategic priorities for 2016 should include building excellence in cross sell, improving IT management and determining how to partner with alternative finance companies.
Customer journey management is a concept that can finally transform one-on-one marketing into a reality.