Greg Blausey of Salesforce explains how a digital-savvy sales approach makes all the difference in a time of big data, artificial intelligence and customized customer treatment.
Embedded analytics within a structured sales process can help banks offer personalized products, services and resources to customers.
As branch transaction activity shifts to alternative channels, the decision framework for branch consolidation needs to shift more solidly to sales.
A bank’s strategic priorities for 2016 should include building excellence in cross sell, improving IT management and determining how to partner with alternative finance companies.
Customer journey management is a concept that can finally transform one-on-one marketing into a reality.
Hiring bankers who can sell requires an effective recruiting system that you implement on a consistent basis.
While social media is destined to fail as a direct sales tool for banks, it can help build relationships that lead to sales.
Banks that want to be more successful selling long-term deposit accounts need to properly prepare their front-line staff to engage with customers in a consultative manner.