On this episode of the BAI Banking Strategies podcast, we talk with Avril Castagnetta, senior manager at Ernst & Young.
As branch transaction activity shifts to alternative channels, the decision framework for branch consolidation needs to shift more solidly to sales.
A bank’s strategic priorities for 2016 should include building excellence in cross sell, improving IT management and determining how to partner with alternative finance companies.
Customer journey management is a concept that can finally transform one-on-one marketing into a reality.
Hiring bankers who can sell requires an effective recruiting system that you implement on a consistent basis.
While social media is destined to fail as a direct sales tool for banks, it can help build relationships that lead to sales.
Bankers need to weigh a lot of pros and cons as they consider whether to sell in the current economic and regulatory environment.
Banks that want to be more successful selling long-term deposit accounts need to properly prepare their front-line staff to engage with customers in a consultative manner.