Greg Blausey of Salesforce explains how a digital-savvy sales approach makes all the difference in a time of big data, artificial intelligence and customized customer treatment.
Mobile banking can be an effective sales tool for banks but only if used in conjunction with other sales channels, say BAI Retail Delivery 2012 speakers.
Now that the branch sales force can no longer be financially justified on the strength of walk-in traffic, it’s time to embrace profit-based metrics to drive sales productivity.
With the popularity of their industry at low levels, banks need to train and fortify their employees for speaking to unhappy customers.
Will branch staff cuts exacerbate the revenue crisis in retail banking? Much hinges on boosting sales productivity from the remaining employees.
Umpqua executive Colin Eccles explains how his bank’s ‘universal associates’ handle both sales and service in the branches.
A real-time decision hub can personalize offers and seamlessly transition from the sales to the fulfillment process.
Effective execution in terms of pricing, customer data analysis and servicing followup separates the winners from the also-rans in successful cross-selling.