On this episode of the BAI Banking Strategies podcast, we talk with Avril Castagnetta, senior manager at Ernst & Young.
Predictive selling helps boost cross-sale ratios by utilizing customer data in real time to inform the selling relationship.
Wells Fargo executive Jay Freeman says sales effectiveness requires sales and product design staff working together to make the process simpler for customers.
Competitive differentiation, particularly for community banks, needs to go beyond ‘local presence’ and ‘great service.’
Community banks often overlook a key lesson: marketing without training is like bait without a hook.
Post-financial crisis, banks will need to improve their performance in four key areas to restore lost revenue growth.
Turning managers into sales coaches is the key to effective sales performance on the branch frontline.
Consultant Kevin Hoffberg says building a high-performing sales culture in banking requires athletic-like focus and determination.