Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.
Bankers are finding that content marketing is not only useful on their websites; it can also engage customers via seminars, webinars, in-branch visits and mobile devices.
Business and technology expert Graham Seel shares his insights on how community-based financial services organizations can build a good user experience, especially where millennials are concerned.
Millennials now lead an economic juggernaut. But to the extent women differ from men, banks may have catching up to do.
Analytics is one thing; analyzing how to apply it another. For all the data complexity, it begins with keeping things simple.
The secret to finding the right balance can’t be found in the biggest pile of big data. But it starts by doing the math on how to multiply the human factor.
Millennials are becoming the biggest consumer and small business owner groups. But smart community banks can land their business.
Yes, technology can advance customer service. But it needs to support a commitment to serve customers through every step of their banking journey.