• Karen Salamone Apr 12, 2018

    From saving time to time to save: The role money plays in millennial lives

    Banks and credit unions that get past negative stereotypes will find opportunities to help young adults as they build business.

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  • Five Steps to Brand Power for Banks

    • Alok Gupta
    • Ellen Turner
    Dec 8, 2014

    Banks can build brand equity if they link brand attributes to customer needs.

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  • Making customer data work for the customer

    Bob Sullivan Dec 3, 2014

    Making use of customer transactional data won’t help bank marketers much until they can convince those customers that the use of this data benefits them.

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  • Simple Segmentation for Improved Sales

    Guenther Hartfeil Nov 7, 2014

    Even simple segmentation approaches can yield substantial results if implemented with disciplined execution.

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  • Digitally Engaging the Mass Affluent

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Oct 1, 2014

    Engaging with digitally-savvy mass affluent customers requires that banks lead with digital tools, say BAI Retail Delivery 2014 panelists.

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  • Marketing to the Emerging Affluent

    Mark Vipond
    Mark Vipond May 21, 2014

    Marketing to the emerging affluent customer segment requires a holistic digital banking experience that captures relevant personal financial data.

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  • Strategic Matrix for Customer Acquisition and Retention

    Dan Geller Apr 8, 2014

    Financial institutions are faced with a strategic dilemma: how to manage the polarity of customer needs without alienating one group or the other.

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  • Rising to the Challenge of the Rising Mass Affluent

    • Paul Hyde
    • Ashish Jain
    • Suzanne Lyman
    Nov 20, 2013

    Bankers looking to increase their share of the mass affluent market should focus on the younger segment of that market, who are more inclined to work with banks.

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