• Eric Hathaway Aug 24, 2018

    File under ‘opportunity’: Attracting customers who lack credit records

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

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  • Digital strategies for personalized customer experience

    M.A. Kishen Kumar Jun 10, 2015

    The use of customer information with digital technology can help financial institutions achieve true segment-of-one marketing.

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  • Big data meets improved customer experience in 2015

    Marc Borbas Jan 28, 2015

    2015 will be the year that banks finally merge the concepts of big data and improving the customer experience.

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  • Five Steps to Brand Power for Banks

    • Alok Gupta
    • Ellen Turner
    Dec 8, 2014

    Banks can build brand equity if they link brand attributes to customer needs.

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  • Making customer data work for the customer

    Bob Sullivan Dec 3, 2014

    Making use of customer transactional data won’t help bank marketers much until they can convince those customers that the use of this data benefits them.

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  • Simple Segmentation for Improved Sales

    Guenther Hartfeil Nov 7, 2014

    Even simple segmentation approaches can yield substantial results if implemented with disciplined execution.

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  • Digitally Engaging the Mass Affluent

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Oct 1, 2014

    Engaging with digitally-savvy mass affluent customers requires that banks lead with digital tools, say BAI Retail Delivery 2014 panelists.

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  • Marketing to the Emerging Affluent

    Mark Vipond
    Mark Vipond May 21, 2014

    Marketing to the emerging affluent customer segment requires a holistic digital banking experience that captures relevant personal financial data.

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