• Jun 27, 2019

    Attracting millennials by attacking their challenges

    Faced with a crush of serious financial realities, millennials need forward-thinking banks to help them gain a firm footing in life.

    Read More
  • Delighting customers with pivotal events

    • Fergus Gordon
    • Robert Bustos-McNeil
    Jun 15, 2015

    By focusing on a subset of critical customer interactions, banks can boost revenues, improve efficiency and greatly improve the customer experience.

    Read More
  • Digital strategies for personalized customer experience

    M.A. Kishen Kumar Jun 10, 2015

    The use of customer information with digital technology can help financial institutions achieve true segment-of-one marketing.

    Read More
  • Big data meets improved customer experience in 2015

    Marc Borbas Jan 28, 2015

    2015 will be the year that banks finally merge the concepts of big data and improving the customer experience.

    Read More
  • Five Steps to Brand Power for Banks

    • Alok Gupta
    • Ellen Turner
    Dec 8, 2014

    Banks can build brand equity if they link brand attributes to customer needs.

    Read More
  • Making customer data work for the customer

    Bob Sullivan Dec 3, 2014

    Making use of customer transactional data won’t help bank marketers much until they can convince those customers that the use of this data benefits them.

    Read More
  • Simple Segmentation for Improved Sales

    Guenther Hartfeil Nov 7, 2014

    Even simple segmentation approaches can yield substantial results if implemented with disciplined execution.

    Read More
  • Digitally Engaging the Mass Affluent

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Oct 1, 2014

    Engaging with digitally-savvy mass affluent customers requires that banks lead with digital tools, say BAI Retail Delivery 2014 panelists.

    Read More