• Jun 27, 2019

    Attracting millennials by attacking their challenges

    Faced with a crush of serious financial realities, millennials need forward-thinking banks to help them gain a firm footing in life.

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  • Marketing to the Emerging Affluent

    Mark Vipond
    Mark Vipond May 21, 2014

    Marketing to the emerging affluent customer segment requires a holistic digital banking experience that captures relevant personal financial data.

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  • Strategic Matrix for Customer Acquisition and Retention

    Dan Geller Apr 8, 2014

    Financial institutions are faced with a strategic dilemma: how to manage the polarity of customer needs without alienating one group or the other.

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  • Rising to the Challenge of the Rising Mass Affluent

    • Paul Hyde
    • Ashish Jain
    • Suzanne Lyman
    Nov 20, 2013

    Bankers looking to increase their share of the mass affluent market should focus on the younger segment of that market, who are more inclined to work with banks.

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  • Predictable Fees for the Underbanked

    Robert Merkle Aug 6, 2013

    While low-income customers, like anyone else, can be turned off by bank fees, making those fees less unpredictable can help keep those customers with the bank.

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  • Collections for Customer Service

    Tom Miller Mar 22, 2013

    Once regarded as a necessary but decidedly unglamorous back office operation, Collections has emerged as a tool banks can utilize to retain customers.

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  • Understanding Customers with Segmentation Toolkits

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Nov 6, 2012

    Segmentation toolkits are a helpful aid to bank marketers in improving their outreach to the most desirable customer segments.

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  • Time to Overhaul Your Analytics Engine?

    • Jim Henschel
    • Chris Menzer
    Jul 24, 2012

    Customer behavior has changed in the Great Recession and customer analytics need to keep pace.

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