• Karen Salamone Apr 12, 2018

    From saving time to time to save: The role money plays in millennial lives

    Banks and credit unions that get past negative stereotypes will find opportunities to help young adults as they build business.

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  • Predictable Fees for the Underbanked

    Robert Merkle Aug 6, 2013

    While low-income customers, like anyone else, can be turned off by bank fees, making those fees less unpredictable can help keep those customers with the bank.

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  • Collections for Customer Service

    Tom Miller Mar 22, 2013

    Once regarded as a necessary but decidedly unglamorous back office operation, Collections has emerged as a tool banks can utilize to retain customers.

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  • Understanding Customers with Segmentation Toolkits

    Katie Kuehner-Hebert
    Katie Kuehner-Hebert Nov 6, 2012

    Segmentation toolkits are a helpful aid to bank marketers in improving their outreach to the most desirable customer segments.

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  • Time to Overhaul Your Analytics Engine?

    • Jim Henschel
    • Chris Menzer
    Jul 24, 2012

    Customer behavior has changed in the Great Recession and customer analytics need to keep pace.

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  • The Segmentation Conundrum

    Lee E. Manfred Jun 11, 2012

    Retail banks face many challenges in their attempts to focus on high-profitability customers, including: what to do about the other 80%? Technology such as mobile and self-service can help.

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  • Youth-Oriented Marketing, Frankly Speaking

    KAREN EPPER HOFFMAN_resized
    Karen Epper Hoffman Nov 8, 2011

    Singapore’s OCBC Bank reaches out to Generation Y with a youth-oriented branch and marketing message.

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  • Delivering on the Segmentation Promise

    • Bill Long
    • Ron Garmon
    Jun 10, 2011

    Advances in analytics are finally bringing the promise of ‘know-the-customer’ segmentation to fruition.

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