Cognizant study finds financial institutions can strengthen relationships by focusing on customers’ longer-term, ‘slow money’ concerns.
Segmentation toolkits are a helpful aid to bank marketers in improving their outreach to the most desirable customer segments.
Customer behavior has changed in the Great Recession and customer analytics need to keep pace.
Retail banks face many challenges in their attempts to focus on high-profitability customers, including: what to do about the other 80%? Technology such as mobile and self-service can help.
Singapore’s OCBC Bank reaches out to Generation Y with a youth-oriented branch and marketing message.
Advances in analytics are finally bringing the promise of ‘know-the-customer’ segmentation to fruition.
In their drive to capture mass affluent assets, bank investment professionals should leverage ‘retirement’ as the primary theme.
Self-Help Federal Credit Union’s new Micro Branch shows the financial services industry how to serve the underbanked.