Faced with a crush of serious financial realities, millennials need forward-thinking banks to help them gain a firm footing in life.
Retail banks face many challenges in their attempts to focus on high-profitability customers, including: what to do about the other 80%? Technology such as mobile and self-service can help.
Singapore’s OCBC Bank reaches out to Generation Y with a youth-oriented branch and marketing message.
Advances in analytics are finally bringing the promise of ‘know-the-customer’ segmentation to fruition.
In their drive to capture mass affluent assets, bank investment professionals should leverage ‘retirement’ as the primary theme.