• Eric Hathaway Aug 24, 2018

    File under ‘opportunity’: Attracting customers who lack credit records

    Yes, there are risks to working with people with thin (or no) credit histories. Enter alternative data.

    Read More
  • Youth-Oriented Marketing, Frankly Speaking

    Karen Epper Hoffman Nov 8, 2011

    Singapore’s OCBC Bank reaches out to Generation Y with a youth-oriented branch and marketing message.

    Read More
  • Delivering on the Segmentation Promise

    • Bill Long
    • Ron Garmon
    Jun 10, 2011

    Advances in analytics are finally bringing the promise of ‘know-the-customer’ segmentation to fruition.

    Read More
  • Retirement Is Key to Advising Affluent

    Teresa Epperson May 31, 2011

    In their drive to capture mass affluent assets, bank investment professionals should leverage ‘retirement’ as the primary theme.

    Read More