• Jun 27, 2019

    Attracting millennials by attacking their challenges

    Faced with a crush of serious financial realities, millennials need forward-thinking banks to help them gain a firm footing in life.

    Read More
  • The Segmentation Conundrum

    Lee E. Manfred Jun 11, 2012

    Retail banks face many challenges in their attempts to focus on high-profitability customers, including: what to do about the other 80%? Technology such as mobile and self-service can help.

    Read More
  • Youth-Oriented Marketing, Frankly Speaking

    Karen Epper Hoffman Nov 8, 2011

    Singapore’s OCBC Bank reaches out to Generation Y with a youth-oriented branch and marketing message.

    Read More
  • Delivering on the Segmentation Promise

    • Bill Long
    • Ron Garmon
    Jun 10, 2011

    Advances in analytics are finally bringing the promise of ‘know-the-customer’ segmentation to fruition.

    Read More
  • Retirement Is Key to Advising Affluent

    Teresa Epperson May 31, 2011

    In their drive to capture mass affluent assets, bank investment professionals should leverage ‘retirement’ as the primary theme.

    Read More