Podcast: Building the bottom line beyond Generations X, Y and Z

While it’s tempting to break up customers by their particular age demographics, it can also overlook those crucial elements that unite consumers across all generations. For example, it isn’t just millennials who are tech savvy; many Gen Xers have come to expect the same levels of seamless customer experience via their mobile devices and payment apps. Deidra Colvin, Chief Marketing Officer at Baker Hill, makes her case for a more inclusive consumer group she calls the “Now Generation.”

From the podcast:

• If you enjoyed this podcast, check out: From customer experience to bank branch significance: Five predictions for 2018,and Podcast: How to create winning employee engagement.

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