More than ever, a social media presence for banks means more than mounting a Facebook page or sending out generic Twitter messages. Melissa Musgrove of Regions Bank shares how her institution leverages social media to address service inquiries, handle complaints quickly and win new customers. She also stresses the need for replacing sales pitches via social media with meaningful information and advice.
From the podcast:
Melissa previews her session at BAI Beacon, Social Acquisition: New Approaches to Customer Acquisition.
Melissa discusses the role that social media plays in acquisition, but the growing important role of social customer care. For more on what financial services organizations are doing in the social space, check out the podcast: Using bank employees as social media brand ambassadors.
Join us for a conversation led by BAI’s Holly Hughes with Ajay Bhandari from Infosys, and Truist’s Ken Meyer as they discuss how to satisfy and exceed both customer and business expectations during the transformation journey. Hear real world examples...
Holly Hughes, BAI CMO, will share BAI’s latest banking channel research and host a conversation with Colleen Wilson, Vice President, Product at MANTL, on what the trends mean for financial services leaders....
Compliance training and professional development courses that are efficient, effective and on-point. Give your people the latest industry-approved tools they need to improve performance, reduce operational risk and better serve your customers.