An analysis of thousands of branches shows a staffing-traffic mismatch. But refining the universal banker role can lead to revolutionary results.
So begins a new year, a new administration and new possibilities in the ways banks will approach business and operations.
Bringing back an old experiment, banks are reimagining branches as cafés, salons, even bowling alleys—all to energize brand and attract customers.
In an age of new channel investment, banks must restructure physical distribution and unlock value from hard assets in branches.
Bank branches can do more to take customers out of the line — and streamline the in-person experience in the process.
The divestment of a physical location wipes out valuable investment in staff, and close ties to local banking customers.
While increased use of digital banking interactions doesn’t mean the branch is dead, it does mean branches need to evolve to meet new customer expectations.
Banks may prune braches in size, but they’ll be smarter and tech forward.