For all the talk about making branches advice centers, bank leaders aren’t giving employees the right tools. And that is a set up for failure.
The divestment of a physical location wipes out valuable investment in staff, and close ties to local banking customers.
While increased use of digital banking interactions doesn’t mean the branch is dead, it does mean branches need to evolve to meet new customer expectations.
Banks may prune braches in size, but they’ll be smarter and tech forward.
Beyond short-term cost cutting, it’s all about keeping customers, retaining sales of the closed branch and sustaining the savings.
As branch traffic dwindles and banks cut costs, some institutions are installing video tellers in their drive-up lanes.
It’s a given: Bank branches aren’t going away. But how will they stay? Here’s how smart digital services simplify customer experience and improve sales effectiveness.
As new banking technologies and demand for changing service models drive transformation at the branch, employee engagement can play a key role in optimizing sales and service delivery.