Competition is fierce; funds often scarce. Here’s how build a game-changing deposit culture.
As banks battle investment firms for potential wealth management customers, many find that their best option is promoting these investment services to their existing deposit customers.
Mortgage and auto lenders are re-evaluating their internal anti-discrimination practices after a Supreme Court ruling means the disparate impact theory is here to stay.
When bankers seek outside advice for improving their institutions, they need to follow through on the recommendations they agree to implement.
While implementation of new credit loss standards is years away, banks need to begin now to develop the data and systems capabilities to handle this change.
As traditional campaigns for balance acquisition fall prey to promotional fatigue, banks need to improve the metrics, skills and strategies used to drive deposit-gathering.
Offering rate change features on long-term deposits may help to retain customers in those accounts, but bankers should weigh the various options carefully.
Branch profitability has been depressed since 2008, but prospects for gradual increases in interest rates offer banks a path for improvement – if they build their deposit base.