Betty Cowell, senior advisor at Simon-Kucher & Partners, shares what banks large and small can expect on the retail front in the second half of 2018.
Banks need to start considering reducing fees and making up the lost revenue by raising minimum deposit balances.
Behavioral theory suggests that deposit rates start rising prior to an anticipated increase in the Fed funds rate because of our tendency to try to outdo the competition.
High-yield, rewards-based checking accounts can help financial institutions weather a rise in interest rates.
As the economy improves and consumers regain financial strength, now is the time for banks to reintroduce credit cards to their payments portfolio.
Loan pricing apps can help raise deposits by enlisting customers in the cause.
Three quarters into 2014, deposit interest rates are on track to keep rising modestly.
To meet regulatory objectives of offering overdraft protection only to consumers who need it while still growing revenues, banks should consider a new category of no-overdraft fee accounts.