Despite its convenience, the technology intimidates many customers. Banks can turn the tide when they show—and tell—how it works.
Rather than offering mobile alerts as an add-on product, banks should deploy them within an enterprise-wide strategy to spur customer engagement.
Developing and executing a multichannel strategy requires foundational data to ensure that the strategy aligns with channel capabilities, customer preferences and the bank’s overall strategy and brand promise.
Will NFC or Cloud-based apps prevail? As debate centers on that question, alternatives lurk behind the scenes.
To attract more small business customers, banks need to elevate the customer experience of mobile banking to that of online banking.
Bankers know that customers are increasingly switching to remote delivery channels, but many lack a scorecard for measuring the impact of these changes.
In today’s omnichannel environment, financial institutions need an innovation process that provides products and services to meet both the existing and future needs of customers.
At BAI Retail Delivery 2013, Bank of the West will detail a method of implementing new products known as ‘radical collaboration.’