What banks do on the web may not match what customers expect. But you can connect with them by connecting the dots in their online journey.
Social media strategies can enhance the bottom line if such efforts are aligned with key business objectives.
Innovative business models are a necessity for banks to thrive in mobile commerce, but this requires value innovation rather than simply following the herd.
The digitization of banking, via apps and APIs, will lead to mass personalization.
Banks need to support multiple operating systems, form factors and modalities in order to engage prospective mobile banking customers.
Citigroup’s Michelle Peluso explains how bankers can build a new paradigm for their industry by refocusing on customers.
As more banking activities migrate to the online and mobile environment, banks need to step up their efforts to differentiate themselves in that arena.
As the viability of traditional branches erodes, banks need to transition to a more electronic delivery system via an integrated channel management strategy, says Harris Bank executive Jim Di Ciaula.