Banks and credit unions have the funding; small-to-medium sized businesses need it. So how come the two sides remain disconnected?
North Carolina’s BB&T Bank uses a Webinar to encourage small business adoption of mobile banking.
Often ignored and underserved during the recession, small business owners are looking for providers who can meet their needs.
Although banks have identified small businesses as a priority segment, most have failed to build the online product capability that these customers need.
To regain the trust of their customers, small business bankers need to go beyond lending and redefine the offer to include some form of advisory services.