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What bankers need to know, generation by generation

Apr 27, 2021 / Consumer Banking
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New BAI research is out with detailed portraits of each generation, from baby boomers to Gen Z, and what its members want from their financial services organizations.

Karl Dahlgren, managing director for research at BAI, digs into the findings that bank and credit union leaders will find insightful.

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Terry Badger is the managing editor at BAI.