Winning beyond share of wallet: What’s your relationship value?

Bankers invest so much time and attention toward driving “share of wallet” (SoW) that many tend to treat it as the de facto metric for measuring return on investment (ROI) in digital technology. But this constitutes just part of the story. Banks often miss another piece that’s just as important—if not more. It happens before share of Read More

By |2020-05-27T17:58:17-05:00September 13th, 2018|Comments Off on Winning beyond share of wallet: What’s your relationship value?

Non-growing pains: Does your customer loyalty focus hurt expansion?

Many executives and marketing professionals view consumer loyalty as the Holy Grail: Simply put, loyal customers will stay with you and give your bank a stable customer base and stable revenue for years to come. Loyalty ranks as so important that most metrics used to assess consumers, such as a promoter score, focus on that trait and Read More

By |2020-05-27T17:58:41-05:00January 17th, 2018|Comments Off on Non-growing pains: Does your customer loyalty focus hurt expansion?

Why smart banks value slow money

People’s relationship with money is broken: They cite financial challenges as the biggest source of stress in their everyday lives. And financial institutions need to help fix this—but it will first require a deeper understanding of what’s wrong. To glean consumer insights, Cognizant’s Banking and Financial Services practice partnered with ReD Associates to conduct a comprehensive, five-month Read More

By |2020-05-27T17:59:39-05:00August 17th, 2017|Comments Off on Why smart banks value slow money

From mobile first to mobile best

Consumers have quickly come to expect that they can complete any task from any location—and in the last decade, that represents the most significant economic change driven by the surge of mobile technology. If it’s faster/ better/ cheaper then consumers want it. That’s especially true if it comes through a device such as a smartphone, which already Read More

By |2020-05-27T17:59:41-05:00July 26th, 2017|Comments Off on From mobile first to mobile best