Why compliance is no excuse for being dull on social media

When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news. But it hardly matters, given this: The very nature of financial industry regulation creates a chilling effect on any attempt made to market it. An alphabet soup of regulatory bodies such as the FFIEC, FINRA and the SEC—along with government-enforced legislation Read More

By |2020-05-27T17:58:15-05:00November 19th, 2018|Comments Off on Why compliance is no excuse for being dull on social media

Podcast: Social media, consumer care and customer acquisition

More than ever, a social media presence for banks means more than mounting a Facebook page or sending out generic Twitter messages. Melissa Musgrove of Regions Bank shares how her institution leverages social media to address service inquiries, handle complaints quickly and win new customers. She also stresses the need for replacing sales pitches via social media Read More

By |2020-05-27T17:59:39-05:00August 25th, 2017|Comments Off on Podcast: Social media, consumer care and customer acquisition

The innovation realization: It’s more than just fintech

So much of what happens in our industry today boils down to this popular conclusion: Innovation equals fintech. To be sure, the buzz that surrounds artificial intelligence, chatbots and machine learning is understandable. And at first blush, the dollar figures surrounding fintech seem to support its primacy as innovation’s driving force. Forbes, for example, reports that in Read More

By |2020-05-27T17:59:40-05:00August 2nd, 2017|Comments Off on The innovation realization: It’s more than just fintech

Social skills: Making bank social media click with customers

Many banks think they’re hip with social media. Too many. But the truth is, too many aren’t too hip: They slap some product information and pictures of their branches on Facebook, get a few customers to “like” their page—and slap themselves on the back as cutting edge. Maybe a slap in the face is needed instead. Experts Read More

By |2020-05-27T17:59:43-05:00June 14th, 2017|Comments Off on Social skills: Making bank social media click with customers

Podcast: Using bank employees as social media brand ambassadors

CarrieAnne Cormier talks about creating the "Avidia Smarties," a group of bank employees who use social media to engage and entertain audiences, while gaining Avidia national and international attention. Listen to the podcast on Soundcloud.  Follow along with Carrie and the Smarties on social media and on their blog, Avidia Smarties. Lou references a recent article from BAI's Holly Hughes, Tap Read More

By |2020-05-27T17:59:49-05:00February 23rd, 2017|Comments Off on Podcast: Using bank employees as social media brand ambassadors

Get started with social selling

The buying process has changed, and the sales function must follow. Customers have more access to information than ever before, giving them the ability to educate themselves throughout the sales process. Purchasing has become a self-guided process, often relying on advice from trusted connections on social media. Instead of relying on cold outreach, sales professionals should establish Read More

By |2020-05-27T18:00:08-05:00July 29th, 2016|Comments Off on Get started with social selling