Why bank employees are the key to brand alignment

For most companies, seeking a competitive advantage means creating products and services that differentiate them from the pack. That’s harder for banks. Most financial institutions offer similar services, online tools and even interest rates, so defining what sets them apart is challenging. In a space where everything looks the same, banks have to earn their edge by Read More

By |2020-05-27T18:16:21-05:00April 27th, 2020|Comments Off on Why bank employees are the key to brand alignment

Do your employees feel connected to your bank’s purpose?

If a bank’s vision describes what they want to accomplish, a bank’s purpose reveals why they want to accomplish it.Because they are so intrinsically people-centric, community bank leaders often believe their financial institution’s purpose is clear – to its clients, to its community and to it employees. Yet, that is not always the case. Unless well-articulated, intentionally Read More

By |2020-05-27T18:16:23-05:00March 23rd, 2020|Comments Off on Do your employees feel connected to your bank’s purpose?

Will today’s money manager be tomorrow’s life fixer?

We’re in the thick of tax season now – that time of year when financial advisors huddle with their clients to discuss planning and portfolios. But at some point in the near future, will those huddles broaden into clients' personal issues and family needs? And if they do, are the advisors equipped to hold up their end Read More

By |2020-05-27T18:16:23-05:00March 10th, 2020|Comments Off on Will today’s money manager be tomorrow’s life fixer?

When banks’ tech solutions serve employees as well as customers, everybody benefits

Financial institutions spend billions on technology, and for good reason: Through updating new systems and automating processes, banks provide their customers with an efficient, friendly user experience. But even as technology evolves, employees remain crucial to a customer’s overall bank experience—whether in a branch as tellers and loan officers or on the back end as customer support Read More

By |2020-05-27T18:16:32-05:00August 26th, 2019|Comments Off on When banks’ tech solutions serve employees as well as customers, everybody benefits