Digital Transformation - September 2019
Digital transformation may have been simple to define a decade ago, when new technologies came online at a manageable speed and objectives primarily centered on operational cost reductions. But in a world of ever-changing technological advances, digital transformation has become a broader umbrella than ever before.
The focus is on improving the overall customer experience and humanizing those digital experiences. Many financial institutions are also working on their branch-to-digital initiative, which has its own special requirements: a smart approach to “phygital,” the integration of the physical and digital worlds into a seamless customer experience.