Unlock the full potential of CTV/OTT with attribution

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Vericast illustrates why CTV is quickly becoming a critical component of omnichannel marketing strategies and how financial institutions can leverage CTV advertising to improve customer acquisition.

PRESENTER:

Robert Ropars, Senior Account Executive, Digital, Vericast

Robert Ropars is a Senior Account Executive, Digital at Vericast and brings over twenty years of experience in strategic client support, digital strategy and sales enablement for multiple industries/verticals including 12 years focused on financial institutions.

Within the financial services industry he’s worked with numerous lines of business including retail/consumer, small business, wealth and mortgage. He holds in-depth experience in digital advertising strategy, digital strategies in general, tech trends and translating technical concepts into plain English. He has spent the last four years focused on sharing our digital advertising solutions with clients looking to meet consumers how, when, and where it matters.

WHITE PAPER

Unlock the full potential of connected TV with reliable attribution

Connected TV (CTV) has become more common in U.S. households, offering opportunities for financial institutions to better connect with their ideal consumers where and how they live. So, what makes CTV advertising an ideal way to reach a desired audience and track results? The answer is: better targeting, better data and better analysis. Discover proven strategies for driving conversions with CTV in this white paper.

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