The platform is part of the revolution

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The platform goes beyond personalization by allowing your community financial institution to create a singular and highly relevant digital experience for each prospective and current customer.


Craig McLaughlin, Co-Founder & Chief Executive Officer,

Craig McLaughlin is the Founder and CEO of Silicon Valley-based, the first community financial institution platform to apply real-time big data, and machine learning to address the unique needs of each prospective and current member. Its “segment-of-one” experience is based on individuals’ unique identities, orchestrating their financial journeys using dynamic segmentation and content to address their needs. This allows institutions to compete more effectively, drive consumer acquisition, and improve retention.

Mark Ryan, Co-Founder & Chief Analytics Officer,

Mark Ryan is Chief Analytics Officer at His team creates AI/ML models that fuel journey orchestration. He has worked with clients for over 5 years implementing Market of one experiences for banks and credit unions. His clients include VyStar Credit Union, TCF Bank, SchoolsFirst Federal Credit Union, and BMO.


It will take more than better digital banking to survive the new normal

This report assesses the findings of a Insights survey offering recommendations for how community financial institutions should respond to it.

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