BAI Marketing Executive Roundtable

The BAI Marketing Executive Roundtable is an invitation-only program exclusively for CMOs and other executive marketing leaders from financial services organizations with asset sizes of at least $10 billion. This industry peer group is where marketing leaders come together to exchange ideas and network in a trusted environment.

Now in its seventh year, this program provides a unique and interactive experience that results in practical and actionable insights around critical issues. Built by marketing leaders for marketing leaders, participants determine their own agenda and create a strong network of peers for problem solving, brainstorming and personal brand building.

The program is year-round and has a number of touchpoints for its members, including two in-person Executive Roundtables that are co-chaired by CMOs from leading financial services organizations in the U.S. and Canada.

BAI Marketing Executive Roundtable 2020 Schedule

May 12-13 | Dallas, TX

Sponsored by: equifax-logo

Meeting Chair: Pam Thomas, Executive Vice President, Marketing, Frost Bank
Tuesday, May 12 2:00 – 5:00 p.m. – Roundtable Meeting
5:30 – 6:30 p.m. – Networking Reception
Wednesday, May 13 8:30 a.m. – 1:30 p.m. – Roundtable Meeting

Benefits to Participation:

  • Engage with a true industry peer group of CMOs and other executive marketing leaders in the retail banking industry
  • Participate in strategic discussions around key challenges and opportunities facing financial services marketers today
  • Access peer insights and engage in idea exchanges to add value to your strategic planning
  • Hear perspectives from outside the industry, as well as access proprietary research that can impact your marketing strategy
  • Take advantage of thought leadership within the peer group and beyond, including contributing to BAI Banking Strategies, speaking at conferences, webinars, podcasts and other opportunities
  • Expand your networking group by connecting with other participants year round

Topics Discussed Include:

  • Marketing Priorities
  • Data Analytics
  • Sales & Marketing Alignment
  • MarTech, including AI and Machine Learning
  • Talent
  • Customer Experience and Customer journey
  • Expanding Role of Marketing Leaders

If you are interested in participating or learning more about the BAI Marketing Executive Roundtable please contact Alison Estrada at [email protected].