BAI has hand-picked a prominent, international group of industry innovators to serve as Innovation Circle judges. Together, they will review applications, identify potential award nominees, and select the category winners as well as the Outstanding Achievement Award winners.

All information and data submitted will only be viewed by select BAI staff and the judging panel and will be treated with respect and confidentiality.

Judges will assess submissions on two criteria:


  • Is the innovation new or does it go far beyond marginal improvements to existing products, services, technologies, distribution strategies and practices?
  • What is the unique value to the customer?


  • Does the innovation demonstrate substantial improvement/benefit to the organization and/or customer base? Is it scalable and portable across geographies and platforms?
  • Impact should be substantiated through quantitative data or qualitative evidence of success by clearly demonstrating that the innovation produced increases or decreases in the following: increases in revenue, customers, production/productivity, adoption, access, quality, balance sheet or decreases in risk, cost, fraud or inefficiencies. Additionally, you can provide information on increased adoption rates of the product or service among existing customers or impact on brand, customer retention and even customer feedback.

Please note that each nomination will be evaluated on the two-dimensional criteria above and weighed equally to identify award finalists.

Beyond this, judges are interested in understanding the big how, the cultural element, the universality and scalability of an innovation, its creativity, simplicity, opportunity to challenge the status quo and the collaboration (including cross-industry) required to bring the solution to life.

Painting the picture to include such elements in your nomination will strengthen your case as a prospective Award-winner.

All submissions for each innovation category must be complete and launched in the market after July 2018. All awards recognize organizations– not specific individuals.